Kelly-Ann Allen

Shane R. Jimerson

Daniel S. Quintana

Lara McKinley

Are you an academic who struggles to know what to post on social media and how to disseminate your research effectively on different social media platforms? Social media serves as a powerful communication tool, yet while most academics are aware of the benefits of social media, many are unsure of what to post, and how to do it in a way that is authentic, engaging, and above all, comfortable! This user-friendly practical guide is designed for all academics who aim to engage in social media platforms in an effective and productive way. This book explains how academics can build their reputation, develop networks, and disseminate their research. It includes 365 useful post prompts applicable to all mainstream social media platforms which help guide academics on what to post on the platforms they choose to engage with. The book is designed for all academics at all levels and can be applied across various social media platforms including Facebook, Linkedin, Twitter, and Instagram.

Lara McKinley

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