Lee Clarke

Al Qaeda detonates a nuclear weapon in Times Square during rush hour, wiping out half of Manhattan and killing 500,000 people. A virulent strain of bird flu jumps to humans in Thailand, sweeps across Asia, and claims more than fifty million lives. A single freight car of chlorine derails on the outskirts of Los Angeles, spilling its contents and killing seven million. An asteroid ten kilometers wide slams into the Atlantic Ocean, unleashing a tsunami that renders life on the planet as we know it extinct. We consider the few who live in fear of such scenarios to be alarmist or even paranoid. But Worst Cases shows that such individuals—like Cassandra foreseeing the fall of Troy—are more reasonable and prescient than you might think. In this book, Lee Clarke surveys the full range of possible catastrophes that animate and dominate the popular imagination, from toxic spills and terrorism to plane crashes and pandemics. Along the way, he explores how the ubiquity of worst cases in everyday life has rendered them ordinary and mundane: very real threats like a killer flu or an American Hiroshima have become so common that they have lost their ability to shock us. Fear and dread, Clarke argues, have actually become too rare: only when the public has more substantial information and more credible warnings will it take worst cases as seriously as it should. A timely and necessary look into how we think about the unthinkable, Worst Cases will be must reading for anyone attuned to our current climate of threat and fear.

Terror and Catastrophe in the Popular Imagination

Worst Cases

Rachel Holmes

Karen M. O'Neill

Caron Chess

It is often said that in times of crises experts, officials, and organizations should speak with one voice. But this homily has not been subjected to either conceptual or empirical scrutiny. We begin those tasks in this paper. To pursue our analysis, we use statements from the popular and scholarly presses; we also use our interviews with local officials in New Jersey, USA, who had to respond to the anthrax attacks in the fall of 2001. We outline some of the meanings of the admonition to speak with one voice and discuss the rhetorical significance of the advice. Our argument is that it may be wise to speak with one voice, but this can not be taken for granted. Difference audiences may well need different messages or different kinds of messages. Speaking with multiple voices is often the most effective way to advance meaningful communication.

Risk Communication Lessons from the Us Anthrax Attacks

Speaking with One Voice

How does the U.S. Post Office plan to deliver mail after atomic Armageddon? How do oil industry executives intend to collect 10 million gallons of oil spilled in the Gulf of Alaska? How do regulators try to convince people that everyone can be evacuated from congested Long Island after a nuclear power plant destroys itself? Lee Clarke enters the world of managers and experts to find out how governments and corporations plan for massive disaster when they have no clue as to how to go about it. He argues that managers create plans that are "fantasy documents," rhetorical tools that are used to convince audiences that experts are in charge and that all is well. Provocative and written for a general audience, Mission Improbable makes the case that society would be safer, smarter, and fairer if organizations would admit their limitations.

Using Fantasy Documents to Tame Disaster

Mission Improbable

Al Qaeda detonates a nuclear weapon in Times Square during rush hour, wiping out half of Manhattan and killing 500,000 people. A virulent strain of bird flu jumps to humans in Thailand, sweeps across Asia, and claims more than fifty million lives. A single freight car of chlorine derails on the outskirts of Los Angeles, spilling its contents and killing seven million. An asteroid ten kilometers wide slams into the Atlantic Ocean, unleashing a tsunami that renders life on the planet as we know it extinct. We consider the few who live in fear of such scenarios to be alarmist or even paranoid. But Worst Cases shows that such individuals—like Cassandra foreseeing the fall of Troy—are more reasonable and prescient than you might think. In this book, Lee Clarke surveys the full range of possible catastrophes that animate and dominate the popular imagination, from toxic spills and terrorism to plane crashes and pandemics. Along the way, he explores how the ubiquity of worst cases in everyday life has rendered them ordinary and mundane. Fear and dread, Clarke argues, have actually become too rare: only when the public has more substantial information and more credible warnings will it take worst cases as seriously as it should. A timely and necessary look into how we think about the unthinkable, Worst Cases will be must reading for anyone attuned to our current climate of threat and fear.

Lee Clarke

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