Lee LeFever

The enhanced edition features author Lee Lefever exploring the book's concepts more in-depth with his iconic CommonCraft approach.

Making Your Ideas, Products, and Services Easier to Understand

The Art of Explanation

An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success.In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Lee takes you through the multiple business models they pursued--marketplace, digital product licensing, subscription services, distribution partnerships, and more--and offers his best tips for how you, too, can build a lightweight business that supports a life you love. A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business--and how the science of happiness and the pursuit of values can help redefine what it means to be successful.

Building a Business that Scales with Your Lifestyle

Big Enough

The enhanced edition features author Lee Lefever exploring the book’s concepts more in-depth with his iconic CommonCraft approach.

Lee LeFever

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