Quentin Gréban

Lisa Pritchard

Isabelle Maquoy

Mellie

This revised second edition of the best-selling handbook provides practical, actionable insights on how to establish a successful photography business in the current climate. Written from the perspective of a photographer's agent, this book offers the perfect viewpoint to honestly assess what works, what doesn't, and why some photographers succeed where others fail. Packed with useful templates and advice from leading photographers and commissioners working in all areas of the profession today, industry expert Lisa Pritchard covers all of the essentials: preparing the best portfolio and website; marketing yourself; getting clients; costing and producing shoots; finding representation; financing and running your business; navigating contracts and legal obligations; and more. Updated to take account of shifts in the industry and the increasing importance of digital marketing and social media, this book provides fresh insight and inspiration for the budding and established professional. This book is essential reading for anyone who wants to be a professional photographer – whether studying to become one, thinking of a change of career, or wanting to know how to improve their existing photography business.

Setting Up a Successful Photography Business

Setting up a Successful Photography Business is a practical and essential handbook for anyone who wants to be a professional photographer. Written by the owner of a successful photography agency, it is packed full of helpful information and invaluable advice from not only the author but also many leading photographers and commissioners working in all areas of the industry today. This book includes all the essentials- how to prepare the best portfolio and website; how to market yourself and get clients; how to cost and produce shoots; how to find representation; how to finance and run your business; how to deal with contracts and legal obligations plus much more. It also contains lots of useful checklists, charts and handy business templates- everything you need to know to get your own photography business off to flying start.

Lisa Pritchard

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