Wendy Smith

Hirochika Nakamaki

Louella Matsunaga

Tamasin Ramsay

This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.

Management and Marketing

Globalizing Asian Religions

This book examines employment structure, working practice and recruitment strategies in Japanese retail in the 1990s through a case-study of one large chain store. Issues focused on include gender in the workplace, changing notions of corporate community and the impact of Japan's recent recession. In particular the research presented here challenges the view of part-time female staff as peripheral to the workforce and asks whether a rethink of the Japanese employment system is now overdue.

Louella Matsunaga

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