Lynn Peril

A pop-culture analysis of the American female college student evaluates the dual stereotype that portrays college girls as both socially inept intellectuals and seductresses, offering insight into society's lingering distrust of educated women. By the author of Pink Think. Original.

College Girls: Bluestockings, Sex Kittens, and Co-eds, Then and Now

A pop-culture history of the quest for ideal feminine expression traces the advice of marketing experts from the 1940s to the 1970s, during which women were pressured to adhere to stereotypical roles, in a volume that displays period artifacts and memorabilia. Original. 30,000 first printing.

Pink Think: Becoming a Woman in Many Uneasy Lessons

Author-secretary Peril profiles the various incarnations of the secretary, from pliable, sexy mate of the "office husband" to postfeminist executive-in-training, drawing inspiration from a wide range of "femorabilia" and secretarial guidebooks of yesteryear.

a retro guide to making it in the office

Swimming in the steno pool

From board games to beauty pageants, a smart, witty, pop-culture history of the perilous path to achieving the feminine ideal. Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman. Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era —from kitschy board games and lunch boxes to outdated advice books and health pamphlets—and reminds us how media messages have long endeavored to shape women's behavior and self-image, with varying degrees of success. Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now.

Feed your boss’s ego. Dress for success. And don’t let your heels trip you up on the corporate ladder. Millions of women have held the position of secretary, alternately lauded as a breakthrough opportunity and excoriated as dead-end busy work. From the female pioneers who infiltrated Capitol Hill offices during the Civil War to today’s tech-savvy administrative assistants, secretaries have withstood criticism for abandoning their rightful sphere (the home), weathered the dubious advice of secretarial guide-books, taken hits from feminists and antifeminists alike, and demanded the right to resist making coffee—all while making their bosses look good. In Swimming in the Steno Pool, author-secretary Lynn Peril profiles the various incarnations of the secretary, from pliable, sexy mate of the "office husband" to postfeminist executive-in-training, drawing inspiration from a wide range of "femorabilia" and secretarial guidebooks of yesteryear. Featuring an array of fabulous illustrations promoting office equipment and office girls alike, Peril delivers a feisty, witty celebration of the women who’ve been running the show for decades.

Lynn Peril

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