Kalle Lyytinen

M. Abbott

M. Fisher

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Drive Growth and Innovation by Learning from Your Customers

The Power of Customer Misbehavior

Alcohol abuse is this culture's most important drug problem. Statistics indicate that it is exacting a great and relentlessly increasing toll of human suffering. It is clear that the problem is not being dealt with in any effective manner. At the invitation of the. Canadian Hepatic Foundation, many of the world's experts gathered in Toronto, May 14-15 1976, to focus attention on one of the most important aspects of the alcohol problem -alcohol induced liver damage. The epidemiology of alcohol induced liver disease was discussed and current views on the pathogenesis of the problem were reviewed. New insight into the pathological alterations of the liver was presented and some of our current therapeutic capabilities were discussed. Dr. Hans Popper summarized the Symposium and presented some of his views on those aspects of the problem which will require early attention by the research community. The Symposium achieved its immediate objective -that of bringing together the committed experts of various disciplines for an updating of our understanding of alcohol and the liver and for a discussion of new approaches to the problem. As a backdrop to the Symposium, however, was large writing on the wall to the effect that we are expending our research talents and efforts on a totally unnecessary problem. Right now we probably know enough and have sufficient resources at our disposal to solve the problem.

Alcohol and the Liver

S.A. Ghazanfar

The inspiration for this book came from our ten years of journeys and wanderings through the varied landscapes of Arabia, and in particular through those of its hospitable southeastern corner, Oman. We owe a particular debt to Sultan Qaboos University, which during this time has provided us with both a stimulating working environment and a home. Transliteration of Arabic place and other names into English script is a task fraught with difficulties. We have followed 'accepted' spellings wherever these were not contrary to our common sense, and in other cases we have rendered names into Roman English script using phonetic spellings. Our main task in this respect was to ensure conformity between the fIfteen contributing authors. Diacritical signs have mostly been avoided, since their use is neither widely followed nor readily understood. Arabic words which have been commonly taken into the English language, such as 'sabkha' for a salt flat and 'wadi' for a valley with a seasonal watercourse, are not italicised in usage. However, other Arabic terms which are occasionally used in English but not as widely known, such as harrah for a basaltic lava fIeld and hima for a traditional grazing reserve, are italicised throughout the text.

M. Fisher

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