Kevin Lane Keller

M. G. Parameswaran

Isaac Jacob

Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.

Building, Measuring, and Managing Brand Equity

Strategic Brand Management

Case studies of brands handled by FCB-Ulka Advertising, Bombay.

M. G. Parameswaran

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