Marc Benioff

Carlye Adler

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

Behind the Cloud

'Urgent and compelling' Richard Branson 'The gold standard on how to use business as a platform for change' Ray Dalio For too long, many have felt that business focuses too much on profit and not enough on its responsibilities, but now in Trailblazer, Innovator of the Decade Marc Benioff shows how all of that can change - for the better. When Salesforce chairman and CEO Benioff called for more regulation on the tech industry during the Davos World Economic Forum, and followed it up by saying Facebook should be regulated in 'the same way you regulated the cigarette industry', he found himself at the centre of a storm. This was not what people expected to hear from a hugely successful tech entrepreneur, and some industry leaders began calling him to say how he had betrayed them. But Benioff shows how he created a company committed to shared values in everything they do, creating a model for others to follow if they want to thrive in today's business environment, where criticism of corporate greed is bringing new pressures on industry. At Salesforce, the aim was to take decisions that were not only good for business, but also for society as a whole, and this book will show you how to make these positive steps. Benioff believes that, in future, the only businesses that will thrive are those that take an active role in making the world a better place. Trailblazer is a guidebook to help leaders, employees and customers to prepare for the next phase of global capitalism: the arrival of business for good.

The Power of Business as the Greatest Platform for Change

Trailblazer

The Power of Business As the Greatest Platform for Change

Monica Langley

NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “The gold standard on how to use business as a platform for change at this urgent time.”—Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

Okay Kılınçarslan

Gün geçtikçe çok daha karmaşık hale gelen bir dünyada iş dünyasındaki büyümeyle inovasyonun sırrı nedir? Marc Benioff’a göre cevap, değerlerin yaptığınız her şeye nüfuz ettiği bir kültürü kucaklamak. Bu kitapta Benioff, okurlara nadiren sahne arkasının anlatıldığı dünyanın en iyi şirketlerinden birinin iç işleyişini anlatarak farklı bir bakış sunuyor. Salesforce’un güven, müşteri başarısı, inovasyon ve eşitlik gibi temel değerleriyle topluma geri verme bilincinin büyük bir rekabet avantajı sağlayarak şirketin başarısının en güçlü motoru haline geldiğini ortaya koyuyor. Çünkü Benioff, hangi işte olursanız olun, değerlerin her seviyedeki tüm çalışanlara hayatlarının en iyi işini yapmaları için ilham veren sağlam bir şirket kültürünün temeli olduğunu belirtiyor. Büyümek için konumlandırılmış bir şirket kültürünü geliştirmek isteyen herkes için iç görüleri ve en iyi uygulamaları paylaşıyor. İş dünyasındaysak hiçbirimiz kenarda oturup işyerlerimizin duvarlarının dışında olanları görmezden gelemeyiz. Gelecekte kâr ve büyüme daha iyiye hizmet etmedikçe artık sürdürülebilir olmayacak. İster bir şirket yönetiyor olun, ister küçük bir ekibe liderlik ediyor olun, ister ilk kez boynunuza bir kimlik kartı takmış olun, bu kitap herhangi birinin değişim alanında nasıl bir öncü olabileceğini ortaya koyuyor. “Bu köklü siyasi ve ekonomik değişim döneminde her işletme ve kuruluşun başarılı olmak için ne yapması gerektiğine dair bir rehber.” Jamie Dimon, JPMorgan Chase’in Başkanı ve CEO’su “Benioff, şirketlerin değişim için güçlü platformlar haline gelmek adına değerlere dayalı bir kültürü nasıl besleyebileceğinin yollarını sunuyor.” Susan Wojcicki, YouTube CEO’su “Bu hızla her şeyin değiştiği zamanlarda bir değişim platformu olarak bir işin nasıl kullanılacağına dair altın değerinde bir kuram.” Bridgewater Associates’in Kurucusu ve Principles: Life and Work’ün yazarı Ray Dalio ABA (Akademik Bilimsel Araştırmalar) Yayınevi Öncüler: Değişimin En Büyük Platformu Olarak İş Dünyası Özgün Adı: Trailblazer: The Power of Business as the Greatest Platform for Change Yazar: Marc Benioff ve Monica Langley Çeviren: Esra Yüksel Editör: Gamze Sart Kapak ve Grafik Tasarım: Okay Kılınçarslan @2019 Salesforce.com, Inc. ©2020 Aba Organizasyon Eğitim Danışmanlık Yayıncılık ve Pazarlama A.Ş.’ye aittir. Bu kitabın Türkçe yayın hakları Salesforce.com, Inc., ICM Partners/ Curtis Brown Group Ltd.’den alınmıştır. Tüm hakları saklıdır. Sertifika No: 45744 ISBN: 978-625-7718-00-4

Marc Benioff

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