Marcus Collins

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will contribute to those communities. Collins uses stories from his own life as a top marketer, from spearheading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn, to break down the ways in which culture influences behavior. Then, he shows readers how they can do the same. With a deep perspective based on a century’s worth of data, and designed for our hyper-connected, light-speed world, For the Culture will give readers the tools to inspire collective change by encouraging us to always consider not only what culture can do for us, but what we can do for the culture.

The Power Behind What We Buy, What We Do, and Who We Want to Be

For the Culture

Civil War in Glostershire

Trent Michael Baylor

Jor'dynn Bey

In the first book of a limited series and the first book in KingDominion Publishers, LLC's 'After Dark' series; National Bestselling Author & Screenwriter Trent Michael Baylor takes you on a journey with four employees for an upscale magazine publication. Come inside as the drama overheats, the sex gets fired up, and the tension becomes too much to handle in this all-new novella... For Renowned Magazine staff Felix Moore, Myles Johnson, Amonee Hardaway, and Zoe Cambage; life can throw a dozen of curveballs---especially when you're hiding secrets and telling lies to cover up your own deception. Felix is on the verge of a big promotion. All he has to do is watch his boss's wife for two weeks and he's got the position he's been chasing for years. There's only two problems with that: one, his boss suspects his wife is cheating on him; and two, Felix happens to be the one jumping in the bed of the temptress Elaysha. When a shocking revelation sends their relationship to a crossroad, where will they go from there? Myles lost his house and was forced to move back in with his mother. He has a crazy baby momma in Ciara, his ex, and a strong desire in his co-worker, Katina. Temporarily, Myles moves in with Lance; with hopes that Katina will recognize him sooner or later. When Katina does, though, it turns to be a deadly event on Myles' part as his newly recommitted girlfriend Ciara won't allow him to leave her for a second time. It's either marry her or die trying not to. What will he do? Amonee is the editor-in-chief of the blogging department, although she likes to consider herself the editor of the entire publication. Amonee, too, hides a dangerous secret: she's being sleeping with the CEO since she was seventeen years old. While there's nothing wrong with their current relationship, it's been years since he's backed up his promise of marrying her and starting a family. When Amonee turns up pregnant, Mr. Multimillionaire is gone in the blink of an eye. When the former sex-talk blogger takes a trip to find him, she may have founded her sweetest revenge in the most unthinkable situations. Will she use her newly-found information against him? Zoe is the current sex-talk blogger for Renowned Magazine. Known for keepin' it real and settin' the record straight, Zoe's blog has earned her fame, fortune, and a book deal. Unbeknownst to her legions of fans and the staffers at Renowned, Zoe is hiding a terrible secret. When a co-worker finds out after a heated night of passion, all hell breaks loose. Now, the only thing on her mind is two silver bullets. Will she go crazy? Lies are revealed, friendships are tested, and the power of love and lust is pushed to the ultimate limit in Trent Michael Baylor's 'After Dark' series debut novella... ***Included: An excerpt of TMB's upcoming novel DIRTY, SEXY, DECEPTION; coming December 17, 2013.***

An After Dark Novella

Have Mercy

Tayah Nicole Parker

He's in love...with a Murderess on the run Royce Murray is a prosecutor in the prime of his career. Great family, great friends, and access to all of the hottest venues featuring high-powered socialites. Growing up in a poverty stricken family, Royce is proud to be standing up for the helpless. Unfortunately, his love for work isn't enough. Royce needs love...true love. When he meets executive assistant Lani Waltz, he's for sure that he's found it. But he doesn't know the truth behind her smile... Lani Waltz didn't mean to kill her boss, Mitch Porker. All she wanted was the same love and affection that he showered his spoiled wife. When Mitch told her that he wasn't leaving his wife, all hell broke loose. Though she still works at his company, she knows it's only a matter of time before the police get hot on her trail. When she meets rising prosecutor Royce Goss, she latches onto him, sending her down another road of deadly obsession... Royce can't help that Lani is young, sexy, and a complete animal in bed. However, some things aren't clicking and before long, Royce is starting to have his suspicions about his new lover. When the do-no-wrong prosecutor finds out that Lani was behind the Mitch Porker murder, a case that he is currently trying, he's afraid for his life. Not only has he proposed to this woman, but she's about to have his baby too. Stuck between a rock and a hard place, what will Royce do? Prosecute the accused woman or save her for the sake of his unborn baby. Or will his own anger get the best of him? At the end of the day, will Royce's decision be the driving force behind a confession so powerful, that even he didn't expect. Love and hate will collide, truth and lies will be revealed, and murder and mayhem will be unleashed in the debut novel from Tayah Nicole Parker.

A One Reason Publication

Scandal

In this all-new fast-paced, multicultural romantic-suspense drama; upcoming author and superstar screenwriter Trent Michael Baylor takes readers into the lives of the main and supporting characters as they engage in an epic battle that you don't want to miss in...DIRTY SEXY DECEPTION. HE IS TIRED OF IT ALL... Boris Brooks thought he was marrying a good woman. Sure Bree Jenison had some mental problems she needed to work out; but he loved her and eventually married her. Five years and one child birth into their marriage and the going has gotten tough. Boris loses his job and tries to cover it up by secretly investing money into an NBA expansion franchise. But when the inaugural season is postponed and Bree discovers his nearly flawless lie; he sees a side of his wife that he never knew. Can he still love Bree or will an alluring second option steal his heart? SHE IS LOST IN HER OWN WORLD... Bree Jenison-Brooks thought she had it all. A great job, money, and adoring husband whom she has a child with. Things were perfect---until she discovers that her husband has been lying about his employment and their finances. Boris' deception sends Bree down a dangerous path and ultimately into the arms of another man. But will Bree survive when the obsession and control goes too far? HE WANTS POWER AND CONTROL... Jace Wall is a twenty-eight year old media and night-club mogul. Blessed with handsome looks, fame, and riches---Jace can have any woman he wants. His wife, Mary, insists that she doesn't want to take part in Jace's world and would much rather approve of a quiet, family-like lifestyle. Jace, however, refuses to tame his playboy ways. When he encounters a clueless damsel in distress (Bree), he's prepared to take her on the ride of her life---a ride she may not survive. SHE WANTS REVENGE... Myah Sykes will never forgive her mother for putting her up for adoption at age four. This once innocent young woman had her life turned upside down after a tragic event took place in her teen years, altering her destiny forever. Now, she's seeking revenge on the sister who doesn't even know she exists...and plans on slipping in and stealing the one thing she loves, yet degrades, the most: Boris Brooks, her husband. THEY'RE ALL VYING TO KEEP THEIR DIRTY SEXY DECEPTIONS HID... As Boris, Bree, Jace, and Myah's lives come entwined with one another's; they're dirty sexy deceptions are revealed. Who will be left standing and who will take the greatest fall of all? "Baylor has enough steamy scenes and delicious drama to keep the readers glued to their seat for the duration of the novel." -Romantic Weekly

Dirty, Sexy, Deception

N'spired Wit'love

Kingdominion Media Group

They've done it once again and back by popular demand, self-acclaimed aspiring best-selling novelist and author, N'spired Wit'Love, and Walking Miracle Publishing Group, an imprint of self-publishing powerhouse publishing company KingDominion Publishers, LLC, brings to you “The Forbidden Truth” Trilogy, The Complete Story.The Forbidden Truth Exposed: In the end “The Secrets They Kept” was covered by “The Lies They Told” and “The Moment They Slipped” “The Forbidden Truth” was exposed.

The Complete Story

The Forbidden Truth Trilogy: the COMPLETE SERIES

Deconstructing the myth of Britain's “swinging sixties,” this collection of essays examines the revolution of cultural permissiveness in postwar Britain and how societal debates over drug use, pornography, and women's rights of this era have influenced current thinking. Britain's period of nebulous social change is analyzed by defining permissiveness, locating the movement's origins, identifying its proponents and opponents, and assessing long-term consequences. Discussions of ludic liberalism, lesbian politics, beatnik ideology, and the rise of the moral crusader highlight the developing subcultures of Britain's society.

Sixties British Culture

The Permissive Society and Its Enemies

Deconstructing the myth of Britain's “swinging sixties,” this collection of essays examines the revolution of cultural permissiveness in postwar Britain and how societal debates over drug use, pornography, and women's rights of this period have influenced current thinking. Britain's period of nebulous social change is analyzed by defining permissiveness, locating the movement's origins, identifying its proponents and opponents, and assessing long-term consequences. Discussions of ludic liberalism, lesbian politics, beatnik ideology, and the rise of the moral crusader highlight the developing subcultures of Britain's society.

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence. 'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit

The Power Behind the World's Most Successful Brands, from Apple to Beyoncé

"This book seeks to understand what the Beatles meant to people in 1960s Britain. It argues that they were iconic, divisive, atypical and prefigurative: themes introduced and illustrated in the preface using contemporary cartoons. Their depiction as icons in the 1964 Daily Mail cartoon contrasted starkly with their first appearance in a Fleet Street cartoon twelve months previously, when theirs was one of a barrage of British records raining down on the Kremlin in a display of soft power. They received minor billing in February 1963 compared to Susan Maughan, Helen Shapiro, Cliff Richard, Adam Faith, Marty Wilde and the Tornados, as befitted a band whose second single (Please Please Me) was competing for the number one spot with Frank Ifield's The Wayward Wind (1963). Over the following year, they achieved what commentators agreed to be an unprecedented celebrity"--

The Beatles and Sixties Britain

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' - Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture. With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence. 'Some people seem to intuitively 'get it.' Most do not. Collins articulates 'it' for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' - Steve Huffman, co-founder and CEO, Reddit

How to Find Your Tribe and Build an Incredible Brand

The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision.

We all try to influence others in our daily lives. Whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or an artist promoting your music, you are in the business of getting people to take action. In For the Culture, Marcus Collins argues true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.

Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective, and built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world. This is the only book you’ll need if you want to influence people to take action.

The power behind what we buy, what we do, and who we want to be

For the culture

In this rigorous study, Marcus Collins reconceives the Beatles' social, cultural and political impact on sixties Britain.

Drawing on social, economic, and political history, this volume explains how relations have changed between men and women in Britain in the 20th century. It shows how men and women's expectations from life have radically shifted and converged, describing how we have moved from inhabiting our separate spheres with wholly different prospects and values towards the ideal, if not quite the actuality, of equality, mutuality, companionship, and friendship. This text also shows how progressive ideas about the relationship between men and women that originated in Britain reverberated throughout the world.

An Intimate History of Men and Women in Twentieth Century Britain

Modern Love

What succeeded separate spheres? How did women's emancipation reshape friendship, marriage, and sexuality? Why did second-wave feminists declare that "the personal is political"?

Personal Relationships in Twentieth-century Britain

Peter N. Stearns

Considering studying history at university? Wondering whether a history degree will get you a good job, and what you might earn? Want to know what it’s actually like to study history at degree level? This book tells you what you need to know. Studying any subject at degree level is an investment in the future that involves significant cost. Now more than ever, students and their parents need to weigh up the potential benefits of university courses. That’s where the Why Study series comes in. This series of books, aimed at students, parents and teachers, explains in practical terms the range and scope of an academic subject at university level and where it can lead in terms of careers or further study. Each book sets out to enthuse the reader about its subject and answer the crucial questions that a college prospectus does not.

Marcus Collins

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