Alex White

Rian Hughes

Ron Miriello

Margo Chase

So what does make a logo "really good"?

Really Good Logos, Explained focuses on the nuts and bolts of good design--the specific decisions designers make every day, which result in logos that are either thoughtful and purposeful, or logos, that fall short of the mark. Filled with succinct yet tremendously informative critiques of 500 logos designers and clients alike will get a rare glimpse inside the mind of top creatives, whose comments provide practical, effective advice for improving and creating your own designs.

Four internationally acclaimed designers were presented with this challenge of explaining, in five sentences or less, what makes each design effective or how the design could have been improved. The rules were simple: No jargon. No fluff. No pretentious designer-speak. The result is a collection of razor-sharp insights from some of today's top creative minds.

Really Good Logos, Explained examines the aesthetics of good logo design, and points out, with wonderfully specific detail, exactly what makes each design sing--what makes them "really good."
--back cover

Top Design Professionals Critique 500 Logos and Explain What Makes Them Work

Really Good Logos Explained

Alex W White

A collection of 500 great logos critiqued by a panel of internationally acclaimed designers In Really Good Logos Explained, some of today's top creative minds critique and appraise over 500 examples of truly exceptional logos, and explain what makes them work. The insight provided by these four outstanding editors is - like the logos themselves - succinct, specific and effective. Their comments provide a rare and insightful glimpse into the inner workings of excellent design, and offer a new understanding that is immeasurably useful to anyone working within the creative fields today.

Margo Chase

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