Maria Veloso

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful--and sales generating--punch.

The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

Web Copy That Sells

"Midwinter Turns to Spring" is the very first novel that comes with its own music soundtrack. (The companion CD -- containing 10 ballads with Flamenco flavor, and 1 instrumental song -- is attached to the inside back cover of the book.) The songs are woven intricately into -- and form a significant part of -- the novel's plot. They serve to intensify the emotional involvement of the reader much like a film score intensifies the emotional appeal of a movie. The author, Maria Veloso, also wrote the original song lyrics, and composed the music for 5 of the ballads. The element of music was purposely included to highlight one of the central themes of the novel -- that of the power of music to communicate love better than mere words can -- as well as music's endless capacity for healing, breaking through pain, bringing us together with those we love, and reconnecting us with our higher selves and our creator.

Maria Veloso

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