Marina Adshade

Explores the economics of love and sex, applying economic principles to the mysteries of libido, gender, and power.

How Economics Influences Sex and Love

Dollars and Sex

Economist Marina Adshade’s theories on the interplay of market forces in the matters of love and libido have brought her attention from around the globe. Bloomberg News, The New York Times, The Independent, The Globe and Mail, The Wall Street Journal, Chatelaine, Cosmopolitan, BuzzFeed, Fox News, CBC Radio and Canada AM, to name but a few, have sought out her expertise. Using engaging research and economic analysis, and no small dose of humour, Adshade unlocks the mysteries behind our actions, thoughts and preferences regarding sexual relationships, gender, love and power. She conclusively shows that every option, every decision and every outcome in matters of sex and love is better understood through economics.

What You Need to Know About How We Date, Mate and Marry

The Love Market

The book that garnered major media coverage around the world-now in paperback Economist Marina Adshade's theories on the interplay of market forces in the matters of love and libido have brought her attention from around the globe. Bloomberg News, The New York Times, The Independent, The Globe and Mail, The Wall Street Journal, Chatelaine, Cosmopolitan, BuzzFeed, Fox News, CBC Radio and Canada AMM, to name but a few, have sought out her expertise. Using engaging research and economic analysis, and no small dose of humour, Adshade unlocks the mysteries behind our actions, thoughts and preferences regarding sexual relationships, gender, love and power. She conclusively shows that every option, every decision and every outcome in matters of sex and love is better understood through economics.

What You Need To Know About How We Date, Mate and Marry

Pull the covers off economics and reveal the sexy science of “sexonomics” In this witty and revelatory investigation of the so-called dismal science, University of British Columbia professor Marina Adshade skips the usual widgets and uncovers how the market comes to bear on our most intimate decisions: sex, dating, courtship, love, marriage, even breaking up. The science of ‘sexonomics’ is born: How much money does an ugly guy need to have to attract as many women via an online dating site as a hot man? Is modern marriage just an opportunity to consume more goods and services? Does raising the price of beer reduce risky sex? Why does a spike in the sale of sex toys predict an upcoming recession, while an increase in the number of breast lifts indicates a perkier economy is on the way? Which comes first: a prosperous nation or a promiscuous one? Once you read Dirty Money, you’ll never look at your money – or your relationships – the same way again

Marina Adshade

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