Tom Rosenstiel

Marion Just

Todd Belt

Atiba Pertilla

Walter Dean

Dante Chinni

Local television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that 'eye-ball grabbers' are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local TV does not have to 'bleed to lead'. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.

How to Improve Local News and Win Ratings, Too

We Interrupt This Newscast

Pippa Norris

Montague Kern

Terrorism now dominates the headlines across the world-from New York to Kabul. Framing Terrorism argues that the headlines matter as much as the act, in political terms. Widely publicized terrorist incidents leave an imprint upon public opinion, muzzle the "watchdog" role of journalists and promote a general one-of-us consensus supporting security forces.

The News Media, the Government and the Public

Framing Terrorism

Marion Just

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