Mike Murphy

Richard Armstrong

Mark Blair

A professional's guide to forecasting budget allocations and planning brand marketing campaigns 360? marketing is a proprietary method of looking at brand marketing developed by Ogilvy & Mather's international partners. As companies seek new ways to globalize, this original concept offers a useful and dynamic framework from which companies can effectively plan their brand marketing and budget allocation. In 360? Brand, Mike Murphy and Mark Blair-both seasoned Ogilvy & Mather employees-reveal this new method to readers and explain in simple, straightforward terms how it works. Filled with a variety of case studies including IBM, American Express, Pond's Institute, Nestl?, and Milo, this book is a practical and useful guide for all marketers. Expert advice and in-depth insights will help marketers and advertisers allocate their resources and combine all elements of the communication mix in an effective and cohesive manner. Mike Murphy (Singapore) and Mark Blair (Tokyo) are both part of Ogilvy & Mather, Asia-Pacific.

Creating More Effective Marketing Communications

The 360 Degree Brand in Asia

1989 - the world holds its breath. The Soviet Union is on the brink of collapse. Only a street trader, a drug dealer, a discredited young colonel and a woman, haunted by her past, stand between the world and Armageddon. Stroika is a fast moving, atmospheric tale, charting the destruction of the old Soviet elite and rise of the new.

Mark Blair

About

Books

Join the club