Mark Burgess

Imagine a set of simple principles that could help you to understand how parts combine to become a whole, and how each part sees the whole from its own perspective. If such principles were any good, it shouldn’t matter whether we’re talking about humans on a team, birds in a flock, computers in a datacenter, or cogs in a Swiss watch. A theory of cooperation ought to be pretty universal, so we should be able to apply it both to technology and to the workplace. Such principles are the subject of Promise Theory, and the focus of this insightful book. The goal of Promise Theory is to reveal the behavior of a whole from the sum of its parts, taking the viewpoint of the parts rather than the whole. In other words, it is a bottom-up, constructionist view of the world. Start Thinking in Promises and find out why this discipline works for documenting system behaviors from the bottom-up.

Thinking in Promises

Jan A. Bergstra

Promise Theory bridges the worlds of semantics and dynamics to describe interactions between autonomous agencies within a system. It provides a semi-formal language for modelling intent and its outcome, which results in a chemistry for cooperative behaviour. This book is aimed at scientists and engineers. It introduces readers to promises in a practical manner, keeping within the paradigm of voluntary cooperation'. The book draws on examples from the real world, with a special emphasis on computers and information systems.

Principles and Applications

Promise Theory

The Science of Our Information Infrastructure

In Search of Certainty

Managing Human-Computer Systems

Analytical Network and System Administration

Eric Anderson

Alva Couch

The emergence of network and System Administration, during the latter quarter century, as a discipline of science and engineering, has culminated in a number of paradigms for managing networks of collaborating machines. These include automatic regulation, policy based management, computer immunology, quality control procedures and even the psychology of the user-system interaction. Techniques based on scripting, declarative languages, empirical measurements, and theoretical models, spanning psychology to game theory have been developed. In this volume, key contributions to the discipline are presented through the words of the authors who contributed them. The forum for this thread of ideas has been the USENIX Association's LISA conferences, originally the "Large System Administration" conference. These conferences have played, and continue to play, a unique role in cementing a relationship between researchers and working network and system administrators. Computer scientists,engineers, system administrators and students will each find something of permanent value here. No matter what developments the future brings, these words represent important conceptual foundations of the field. These papers are reprinted here for the first time in a convenient form, along with a commentary reflecting on their significance within the discipline as a whole.

Selected Papers in Network and System Administration

Cheryl Burgess

How Great Companies Make Social Media Work

Social Employee

Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

The Social Employee: How Great Companies Make Social Media Work

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.

How to Win in the Digital Age

The New Marketing

A practical guide for meeting the challenges of planning and designing a network Network design has to be logical and efficient, decisions have to be made about what services are needed, and security concerns must be addressed. Focusing on general principles, this book will help make the process of setting up, configuring, and maintaining a network much easier. It outlines proven procedures for working in a global community of networked machines, and provides practical illustrations of technical specifics. Readers will also find broad coverage of Linux and other Unix versions, Windows(r), Macs, and mainframes. The author includes discussions on the social and ethical aspects of system administration.

Principles of Network and System Administration

Quite soon, the world’s information infrastructure is going to reach a level of scale and complexity that will force scientists and engineers to approach it in an entirely new way. The familiar notions of command and control are being thwarted by realities of a faster, denser world of communication where choice, variety, and indeterminism rule. The myth of the machine that does exactly what we tell it has come to an end. What makes us think we can rely on all this technology? What keeps it together today, and how might it work tomorrow? Will we know how to build the next generation—or will we be lulled into a stupor of dependence brought about by its conveniences? In this book, Mark Burgess focuses on the impact of computers and information on our modern infrastructure by taking you from the roots of science to the principles behind system operation and design. To shape the future of technology, we need to understand how it works—or else what we don’t understand will end up shaping us. This book explores this subject in three parts: Part I, Stability: describes the fundamentals of predictability, and why we have to give up the idea of control in its classical meaning Part II, Certainty: describes the science of what we can know, when we don’t control everything, and how we make the best of life with only imperfect information Part III, Promises: explains how the concepts of stability and certainty may be combined to approach information infrastructure as a new kind of virtual material, restoring a continuity to human-computer systems so that society can rely on them.

"A View From a Hill" is the complete untold story of The Chameleons and a cautionary tale of music-business trickery from the clever pen of Post-Punk legend Burgess, the band's lead singer.

The Chameleons UK

View from a Hill

Mandy and Tom are transported back to an eighteenth-century ship, where they must solve a series of puzzles to stop the crew from mutinying and joining the pirates.

Mutiny at Crossbones Bay

David Oakden

Catchpole, King of the Castle

David Benedictus

A sequel to A A Milne's original "Winnie-the-Pooh" stories. It takes you back to the Hundred Acre Wood for more adventures.

Mark Burgess

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