Mark Leslie Lefebvre

Are you looking for ways to stop being dependent upon only Amazon for your author earnings income? Are you hoping to expand and grow your sales on multiple platforms in global territories? Do you need strategies to help you get started NOW in terms of creating a successful "publish wide" author plan? Would you like to increase and optimize your sales on Apple Books, Kobo, Nook, Google Play and more? Then WIDE FOR THE WIN is the book for you. Based on knowledge derived from decades of working within the publishing and bookselling landscape, Mark Leslie Lefebvre has compiled those learnings and in depth discussions, interviews, and insights shared from represenatives from the major publishing platforms along with tips, strategies, and pathways to success from hundreds of authors who have already discovered the thrill of forging their own unique pathways to success. If you're looking for a magic bullet, you've come to the wrong place. But if you're looking for ideas, inspiration, and strategies for planning out your own long terms success as an author selling globally on multiple platforms, then you're in luck. WIDE FOR THE WIN prepares you not only with a fundamental understanding of the mindset required for long-term writing and publishing success, but also insights and proven processes that allow you to take full control of your intellectual property's earning potential and reach more of the right readers for your work than ever before.

Strategies to Sell Globally Via Multiple Platforms and Forge Your Own Path to Success

Wide for the Win

Joanna Penn

Do you want to be a more relaxed author? There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things — which the authors themselves regularly write and talk about — it's also important to recognize that your author journey is a marathon, and not a sprint. Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn't have to be this way. This book is a collection of tips on how to be a more relaxed author — and return to the love that brought you to writing in the first place. You will discover: - Why the 'relaxed' author? - You are not alone. Why authors are not relaxed. Part 1: Relaxed Writing - Write what you love - Write at your own pace - Write in a series (if you want to) - Schedule time to fill the creative well and for rest and relaxation - Improve your writing process — but only if it fits with your lifestyle Part 2: Relaxed Publishing - Make empowered publishing choices - Understand persistence, patience, and partnership - Value your work. You create intellectual property assets. - Publish at your own pace - Publish wide (or don’t) - Sell direct to your audience - Don't let piracy and plagiarism derail you - Deal with cancel culture, bad reviews, and haters - Find a community who support your publishing choices Part 3: Relaxed Marketing - Focus on the basics first - Simplify your author brand and website - Simplify and automate your email - Find one form of marketing you enjoy and can sustain for the long term - Put book 1 in a series free or permafree - Choose social media that suits you — or don't use it at all - Advertise in campaigns - Outsource when you can - Embrace who you are. Double down on being human. - Think global, digital, long-term marketing Part 4: Relaxed Business - Do you really want to run an author business? - Create multiple streams of income - Eliminate tasks. Say 'no' more. - Organize and improve your processes - Use tools - Find voices you trust and tune out the rest - Learn about money - Look after your physical and mental health - Keep a long-term mindset If you want to be a more relaxed author, sample or buy today.

Take the Pressure Off Your Art and Enjoy the Creative Journey

The Relaxed Author

Any author can get their book listed in an online catalog. But what if you want more? What if you want to rise above the digital masses and be relevant to booksellers and librarians? In today's digital age of publishing, it's easy to get your book listed on major retail and library sites around the world. But what about: * Attracting the attention of the curators of these sales channels? * Succeeding in getting some of these channels to highlight, spotlight, and promote your book to their customers or patrons? * Having a bookstore or library actually order and stock your print book * Being invited to either host or participate in a live event in a bookstore or library * Standing out as a talented and relevant professional or subject matter expert All of these things take a bit more effort than the average creative person is willing to invest. But that's where you come in; because this type of success is reserved for the truly dedicated author like you. With the right amount of foresight, preparation, effort, and determination, you can rise above the digital slush to a place where you and your book can stand out to exactly the right people. This book walks you through all that you need to know in order to leverage the tools available for successfully working with both bookstores and libraries. It is derived from the author's three decades of experience in the book industry as a writer, an editor, a bookseller, and a publishing industry representative. If you want to leverage insights into the systems and logistics associated with print, eBook and audiobook distribution to retailers and libraries, to maximize your availability in these formats as well as your overall sales and earnings, then this is the book for you. An Author's Guide to Working with Bookstores and Libraries is a no-BS overview of the publishing industry, bookstores and libraries. It outlines the basics of what authors need to know when navigating their way through the complex print, eBook and distribution options available to authors. Whether you are traditionally published or self-published, this book provides guidance and insights to help you maximize your sales, your earnings, and your author brand.

An Author's Guide to Working with Libraries and Bookstores

Matty Dalrymple

Are you a short fiction writer wondering what opportunities are open to you? Are you a long-form fiction writer wondering if short fiction is worth the investment of your time? Short fiction is enjoying a resurgence and provides both independently and traditionally published authors opportunities for creating income and connecting with readers. Matty Dalrymple and Mark Leslie Lefebvre will show you where those opportunities lie and how to take advantage of them. CREATING INCOME Traditional Publishing Market Anthologies & Collections Mechanics of Indy Anthologies Standalone e-books e-book Collections Serials Foreign Language Markets Audio Patron Support Getting Unstuck CONNECTING WITH READERS Offering Your Story for Free Reader Funnel Reader Magnet Video Author Readings Market Research Flash Fiction and Micro-Fiction Chapbooks Bonus Material Custom Story Location-based Apps When the Reader Is an Agent BEST PRACTICES Editing and Proofreading Cover Design Links and QR Codes Being an Active Member of the Community Create Once, Publish Everywhere Matty Dalrymple is the author of the Ann Kinnear Suspense Novels and Suspense Shorts and the Lizzy Ballard Thrillers. She writes, speaks, consults, and podcasts on independent publishing as The Indy Author™. Mark Leslie Lefebvre (as Mark Leslie) has authored numerous horror short stories and edited horror anthologies. He writes, speaks, consults, and podcasts on topics related to writing, publishing, and bookselling. He was the founder of Kobo Writing Life and is the Director of Business Development at Draft2Digital.

Taking the Short Tack: Creating Income and Connecting with Readers Using Short Fiction

Do you want to increase your overall sales and visibility on Kobo? Are you having trouble gaining any traction or growing your reader base outside the Kindle store? Wouldn't it be empowering not to be dependent upon a single retailer for the majority of your eBook income? If you want to tap into the mind behind the creation of Kobo's world-class self-publishing platform, Kobo Writing Life, to understand both the basics and some of the complexities of the platform, then look no further. Mark Leslie Lefebvre was the Director of Self-Publishing and Author Relations at Kobo for six years. Kobo Writing Life was born out of his own desire as an author to establish an author-centric free publishing platform. Drawing upon insights from his years at Kobo as well as his previous two decades of bookselling, writing and publishing experience, Lefebvre shares the challenges, quirks and tricks that are important for helping you leverage Kobo's strengths to your advantage. In this book you will learn: How to navigate the Kobo Writing Life dashboard as well as Kobo itselfStrategies optimize your metadata to increase both sales and visibilityThe importance of leveraging Kobo preorders by understanding how they workWays to maximize your margin and global earnings per unit saleProven price optimization techniques that the most successful authors useHow to increase your chance of promotional sales direct at Kobo . . . and more . . . Killing It On Kobo is an in-depth, heart-felt and eye-opening series of insights collected in a single volume to give you full access to information and proven strategies that you can use to maximize your own sales and ultimate success selling through Kobo.

Mark Leslie Lefebvre

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