Mark Magnacca

how to communicate what really matters to your audience

So what

Jerry Weissman

James O'Rourke

3 expert guides to creating and delivering the best presentations of your life! Learn how to make winning presentations fearlessly and painlessly… prepare quickly, efficiently, and well… manage anxiety and handle hostile audiences… answer the crucial “So What?” question brilliantly, every time… capture even the toughest, most high-level audience in 90 seconds... tell compelling stories that move your listeners to action! From world-renowned leaders and experts, including James O'Rourke, Mark Magnacca, and Jerry Weissman

Best Practices for Persuasive Presentations (Collection)

Tony Jeary

Yuchun Lee

In the blink of an eye, the world as we knew it had changed. A global pandemic turned conference meetings into zoom calls, kitchens into offices, happy hours into virtual ones and turned selling into virtual selling. To remain successful, businesses were forced to pivot and adapt the manner in which they engaged with prospective clients and customers. We have seen how quickly the tides can turn and are settling into "the new normal". There are numerous challenges to face as we adapt to this new remote selling model- difficulty establishing rapport, utilizing digital tools, making genuine connections, technical difficulties, etc. It is natural to feel intimidated or overwhelmed by all these changes but Mastering Virtual Selling is here to help you be the maestro of your own virtual symphony. We're here to tell you that if wielded correctly, your conductor's baton can effectuate sales triumphs better than in-person selling ever could. We will go behind the curtain to break down how to leverage the technology at your disposal, advance pipeline opportunities, and successfully engage more prospects in less time, at lower costs, while reducing the sales cycle. With each new chapter and each new framework, you will gain confidence in your ability to engage virtually in this new world and will be making beautiful music in no time.

Orchestrating Sales Success

Mastering Virtual Selling

Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants. It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want–in business and in life!

How to Communicate What Really Matters to Your Audience

So What?

Mark Magnacca

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