Mark Sheehan

Mark Sheehan's guide to turning ideas and networks into cash is an awesome arsenal of proven gorilla skills needed to not only compete, but win, in an ever-changing world. This book is not for the weak-hearted or non-committed; if you want to change your life, attract success and money like moths to the flame, invest in this book - it'll be the best down-payment on your good fortune and future you've every made. "If you enjoy what you do, you'll never work another day."

The Scent of a Dollar

Jane Johnston

'This has always been the definitive text for PR in Australia. Public Relations: Theory and Practice is the complete companion for new and not-so-new practitioners. I'll be keeping a copy on my bookshelf.' - Tracy Jones, FPRIA former president, Public Relations Institute of Australia Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

Mark Sheehan

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