Mark Simmons

David Allan Stewart

In today's flat world, business as usual no longer cuts it. Anyone can compete on quality, price and timing. So what's the secret weapon that will boost your business over and above the competition? Creativity! But far too often creativity is sidelined and the energy and excitement that go along side it are subdued. The Business Playground will change all that! Prodigious musician, producer and entrepreneur Dave Stewart, and advertising and branding guru Mark Simmons show you how to rediscover your creativity. Through a quirky selection of idea-inducing games and stimulating stories you'll be able to bring your workplace back to life. Be inspired by creative conversations with legendary Mick Jagger, Tony Award winning director Matthew Warchus, and Microsoft co-founder Paul Allen. And learn from innovative companies like Google, NASA and Nokia. Unleash your amazing creative potential and get ready to play! 'If you are an entrepreneur and you spend time with Dave, you will know exactly what your next business idea should be, if you are a philosopher and you get talking to Dave, your mind will suddenly have clarity like never before. If you are a student and you listen to Dave, immediately you will believe in yourself and know exactly what you need to do next. Dave is a creative genius.' Simon Fuller, Founder and CEO of 19 Entertainment and creator of American Idol 'Captain Dave is a dreamer and a fearless innovator, a visionary of high order, very delicately tractable on the surface but beneath that, he's a slamming, thumping, battering ram, very mystical but rational.' Bob Dylan 'real creativity has me in awe, and Dave Stewart is one of the most thrilling creative minds I have ever met.' Anita Roddick, Founder of The Body Shop Dave Stewart is one of the most respected and accomplished talents in the music industry today. A prodigious producer of music, film and photography, described by Rolling Stone Magazine as the 'musician's musician,' an all around multi-media entrepreneur and, in Bob Dylan's words, 'a fearless innovator.' Dave's career spans the last 25 years, having achieved over 100 million album sales with Eurythmics' partner Annie Lennox. In 1999, the duo was honored with a Lifetime Achievement Award at the Brits In 2005 they wer both inducted in the UK Hall of Fame. Stewart is also known as one of the most prestigious British record producers, working with the biggest names in the music industry worldwide. He has won Best Producer four times, as well as numerous Grammys, a Golden Globe, MTV and Best British Songwriter awards. Mark Simmons is a branding expert, innovator and the co-author of Punk Marketing: Get Off Your Ass and Join the Revolution (HarperCollins, 2007). Over the past twenty years he has been a senior global marketer at Coca-Cola, run advertising agencies in the UK and US, been an advisor to the Bill & Melinda Gates Foundation and Al Gore's Alliance for Climate Protection, and is the co-founder of useless.org, a social enterprise dedicated to helping people use less and give more. Mark frequently speaks at conferences about creativity, marketing and branding. He passionately believes in the power of ideas to make a positive difference in business and society and works with organisations around the world to put this into practice.

Where Creativity and Commerce Collide

The Business Playground

David A. Stewart

Geistesblitze generieren - Geschäftserfolg genießen

Der Business playground

Richard Laermer

Get Off Your Ass and Join the Revolution

Punk Marketing

Dave Stewart

The Business Playground is the definitive guide to creativity and innovation Written by musician/entrepreneur Dave Stewart and branding expert Mark Simmons, The Business Playground offers a revealing look at what creativity is and how to apply it in business through an inspiring mix of scientific studies, anecdotes, high-profile interviews, and thought-provoking games that you can play alone or with your co-workers. The Business Playground is not your average business book. Former Eurythmics band member Dave Stewart turns on his rock and roll charm with personal, inspirational stories from his own career as well as interviews with such innovative and influential thinkers as Mick Jagger, Microsoft’s Paul Allen, and Twitter’s Evan Williams. The legendary Sir Richard Branson makes a guest appearance as the author of the book’s foreword where he sets the tone for this quirky, fun, emminently useful guide to creative business thinking. Whether you’re running a one-man show or heading up a multinational corporation, you’ll discover new techniques for finding and harnessing your creative abilities and putting them to work for your business in this entertaining book. The Business Playground includes real-world examples of innovation in action, as well as substantial and practical techniques that you can use immediately to aid in creative thinking and problem solving. Play the games at the end of each chapter and you’ll learn how to: Ask the right questions so you can find the right answers Rediscover, train, and utilize your innate creative abilities Conduct “the perfect brainstorm”—yes, such a thing really does exist Create a work culture that’s conducive to creativity Help people collaborate with others within and outside of the organization Kill ideas that aren’t working before they waste too much time and too many resources In his foreword Sir Richard Branson says, “Dave and Mark’s enthusiasm for creativity and how it can be applied in business leaps off every page. The Business Playground will bring out the creative child inside all of us and I can’t imagine many readers being left uninspired to try it out for themselves. Their mix of insights about creativity, revealing examples, anecdotes, interviews with creative thinkers, and games make for an entertaining and informative read. If you get half as much out of this book as I did, you’re in for quite a treat.” Join in the fun with the Business Playground Facebook community at: www.facebook.com/businessplayground

Where Creativity and Commerce Collide, The

Business Playground

John Eppler thought himself to be the perfect spy. Born to German parents, he grew up in Egypt, adopted by a wealthy family and was educated in Europe. Fluent in German, English and Arabic, he made the Hadj to Mecca but was more at home in high society or travelling the desert on camelback with his adopted Bedouin tribe. After joining the German Secret Service in 1937, in 1942 he was sent across the desert to Cairo by Field Marshal Rommel. His guide was the explorer and Hungarian aristocrat Laszlo Almasy, a man made famous by the book The English Patient. Eppler’s mission was to infiltrate British Army Headquarters and discover the Eighth Army’s troop movements and battle plans. In The Rebecca Code, Mark Simmons reveals the story of Operation Condor and its comedy of errors and how it was foiled by Major A.W. ‘Sammy’ Sansom of the British Field Security Service. It is a tale of the desert, of the hotbed of intrigue that was 1940s Cairo, and the spy who was to send his reports using a code based on Daphne du Maurier’s novel Rebecca.

Rommel's Spy in Africa and Operation Condor

The Rebecca Code

The elaborate Allied schemes to keep Spain and Portugal out of WWII—featuring the real-life spy work of Ian Fleming, creator of James Bond. Historian Mark Simmons reveals the various Allied operations designed to keep the Iberian Peninsula out of WWII. It is a tale of widespread bribery of high ranking Spanish officials, the duplicity of Adm. Wilhelm Canaris, head of the Abwehr, and an elaborate scheme developed by a Naval Intelligence commander who would later create the iconic spy character. Ian Fleming and Alan Hillgarth were the architects of Operation Golden Eye, the sabotage and disruption scheme that would have been put in place, had Germany invaded Spain. Fleming visited the Iberian Peninsula and Tangiers during the war, in what was arguably the closest he came to being a real secret agent. It was these visits that supplied much of the background material for his James Bond novels. Fleming even called his home on Jamaica where he created 007 “Goldeneye.” The book begins in October 1940, when Hitler met with Spanish dictator Francisco Franco. At that time, an alliance between Germany and Spain seemed possible. In response, Adm. Godfrey of British Naval Intelligence created Operation Tracer, in which a listening and observation post would be buried in the Rock of Gibraltar, should it fall to the Germans. Simmons also explores the SIS and SOE operations in Portugal and the vital Wolfram wars. Though Operation Golden Eye was eventually put on standby in 1943, its intrigue and intricacy are both fascinating and enlightening.

Keeping Spain out of World War II

Ian Fleming and Operation Golden Eye

In 1953, Ian Fleming’s literary sensation James Bond emerged onto the world’s stage. Nearly seven decades later, he has become a multi-billion-pound film franchise, now equipped with all the gizmos of the modern world. Yet Fleming’s creation, who battled his way through the fourteen novels from 1953 to 1966, was a maverick – a man out of place. Bond even admits it, wishing he was back in the real war ... the Second World War. Indeed, the thread of the Second World War runs through the whole of the Bond series, and many were inspired by the real events and people Fleming came across during his time in Naval Intelligence. In Ian Fleming’s War, Mark Simmons explores these remarkable similarities, from Fleming’s scheme to capture a German naval codebook that appears in Thunderball as Plan Omega, to the exploits of 30 Assault Unit, the commando team he helped to create, which inspired Moonraker.

Mark Simmons

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