Leslie E. Palich

Marlene M. Reed-Hislop

Patricia M. Norman

This timely book analyzes cases of organizations in North America that have been identified as having been innovative in their operational strategies. From the introduction of electric cars and the launch of rockets into space, to T.I.A.A.’s proposed opening of the customer list to for-profits for the first time in its history, this book presents a wide range of entrepreneurial strategies employed by corporations. The book highlights that, despite facing significant roadblocks, these corporations have been pioneering in changing the way consumers live.

Marlene M. Reed-Hislop

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