Marshall McLuhan

MARSHALL AUTOR MCLUHAN

Investigates the effects of electronic communications on modern man and his culture, and contends that emerging technologies create new paradigms of feeling and thought.

The Extensions of Man

Understanding Media

Quentin Fiore

The Medium is the Massage

Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.

Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

The Making of Typographic Man

The Gutenberg Galaxy

Bruce R. Powers

Presents a model for studying the structural impact of video-related technologies on global society.

Transformations in World Life and Media in the 21st Century

The Global Village

Culture is Our Business

This is the book that first established Marshall McLuhan's reputation as onef the foremost critics of mass communications. This book demonstrates howass entertainment and suggestion make information irrelevant, and shows howex was first used to sell industrial hardware. We live in an age in whichighly educated professionals dedicate themselves to the task of entering theollective public mind with the object of manipulating, exploiting, andontrolling. In the mid-20th-century McLuhan was the first to draw attentiono this phenomenon.

Folklore of Industrial Man

The Mechanical Bride

Eric McLuhan

Marshall McLuhan has been described as Canada's most exciting and original thinker, a member of the small company of intellectual geniuses this country has produced. Works such as The Gutenberg Galaxy, The Mechanical Bride , From Cliche to Archetype , and Understanding Media have established his reputation throughout the world and have profoundly influenced our understanding of contemporary communication. In his later years McLuhan was working on a 'unified field' theory of human culture, an effort in which he collaborated with and was assisted by his son, Eric McLuhan. This book is the result of that collaboration. The McLuhans are retrieving another way of understanding our world, a way known to some ancient Greeks (but not Aristotle), to medieval thinkers, to Francis Bacon and Giambattista Vico, and to T.S. Eliot and James Joyce in this century. It is based on the use of words and the conseuqent power of the 'logos' to shape all the elements of culture - media - with which we surround ourselves. The authors explain how the invention of the alphabet led to the dominance of visual-space conceptualizations over those of acoustic space and its creative words (and word-plays). They consider the differences between the left- and right-hand sides of our brains, and use Gestalt theories of figure and ground to explore the underlying principles that define media. 'Media, ' the word so closely connected with Marshall McLuhan's thought, is here explored in its broadest meaning, encompassing all that has been created by humans: artefacts, information, ideas - every example of human innovation, from computer program to a tea cup, from musical arrangement to the formula for a cold remedy, from an X-ray machine to the sentence you're reading right now. All these are media to whcih can be applied the laws the McLuhans have developed. The laws are based on a set of four questions - a tetrad - that can be applied to any artefact or idea: What does it enhance or intensify? What does it render obsolete or displace? What does it retrieve that was previoulsy obsolesced? What does it produce or become when pressed to an extreme? Inherent in every human innovation is an answer to each of the questions of this tetrad; anything that does not contain answers to these four questions is not the product of human creation. The laws identified by the McLuhans consitute a new scientific basis for media studies, testable, and able to allow for prediction. It takes in all human activities and speech; it breaks down barriers and reconsiders them as mere intervals. In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.

The New Science

Laws of Media

Os Meios de Comunicação como Extensões do Homem

Bahar Öcal Düzgören (çev)

Global köy: 21. yüzyılda yeryüzü yaşamında ve medyada meydana gelecek dönüşümler

Wilfred Watson

From Cliche to Archetype

The Lost Tetrads of Marshall Mcluhan

The essay is for exploring; the book, for explaining. Such was McLuhan's philosophy about these two forms. The essay is the freer form and one better suited to exploration than the longer meditation, the book. Traditionally, when a writer published a new piece, the publisher would send a couple of copies of the magazine plus ten or a dozen copies of just the article with the mag's cover offprints to be given to friends, students, colleagues. This startling new series puts the reader in the place of colleague and co-researcher. Instead of giving the reader just another collection of articles and interviews, McLuhan Unbound gives you offprints of the original essays. You experience the feel of the ideas when they were fresh. The offprint is more portable than the book, and so lends itself to being carried around and read and discussed more easily than books. Here the reader can experience the full range of McLuhan's interests, the full scope and application of his techniques of discovery. See how the two McLuhans, the literary academic and the public media expert are really one. As a flint when struck produces many sparks some of which result in fire, so the essay form contains many sparks some of which resulted in books and others which ought to have, had the writer had time. Some of these articles were written before the subsequent book was envisioned: they are preliminary forays into new territory. Some were written after the book and encapsulate major themes; some set out additional discoveries or matters left out of the book; some present material discovered as a result of writing the book. The McLuhan Unbound offprints series is not the last word in presenting McLuhan's ideas and discoveries, but the first.

A Publishing Adventure : Notes on the Media as Art Forms

Unbound

Jerome Agel

War and Peace in The Global Village is a collage of images and text that sharply illustrates the effects of electronic media and new technology on man. Marshall McLuhan wrote this book thirty years ago and following its publication predicted that the forthcoming information age would be "a transitional era of profound pain and tragic identity quest." Marshall McLuhan illustrates the fact that all social changes are caused by introduction of new technologies. He interprets these new technologies as extensions or "self-amputations of our own being," because technologies extend bodily reach. McLuhan's ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live. War and Peace in the Global Village is a meditation on accelerating innovations leading to identity loss and war.

War and Peace in the Global Village

Forward Through the Rearview Mirror is a multidimensional, unconventional look at McLuhan's life and ideas in the context of the information age. An evocative, imaginative, and visually exciting mosaic of aphorisms and images, Forward Through the Rearview Mirror presents McLuhan's own words - short prose, aphorisms, interviews, letters, and dialogues - alongside reminiscences about him by today's most renowned cultural critics.

Reflections on and by Marshall McLuhan

Forward Through the Rearview Mirror

Philip Marchand

Frank Zingrone

Paul Benedetti

Nancy DeHart

reflections on and by Marshall McLuhan

Forward through the rearview mirror 

Counterblast

Jacek Szlarek

Reflections on Religion

The Medium and the Light

The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today’s global village, The Gutenberg Galaxy is an indispensable road map for our evolving communication landscape.

Marshall McLuhan

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