Matthew Frederick

These 101 concise lessons in design, drawing, the creative process and presentation, provide a much-needed primer in architectural literacy, making concrete what too often is left nebulous or open-ended in the architecture curriculum.

101 Things I Learned in Architecture School

Sung Jang

Martin Thaler

An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas—along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as • why all design is performed in relation to the body • why every product is part of a system • the difference between being clever and being gimmicky • why notions of beauty are universal across cultures • how to use both storytelling and argument to effectively persuade Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides concise, thoughtful touch points for beginning design students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.

101 Things I Learned in Product Design School

John Kuprenas

In this unique primer, an experienced civil engineer and instructor presents the physics and fundamentals that underlie the many fields of engineering. Far from a dry, nuts-and-bolts exposition, however, 101 THINGS I LEARNED® IN ENGINEERING SCHOOL probes real-world examples to show how the engineer's way of thinking can-and sometimes cannot-inform our understanding of how things work. Questions from the simple to the profound are illuminated throughout: Why shouldn't soldiers march across a bridge? Why do buildings want to float and cars want to fly? What is the difference between thinking systemically and thinking systematically? How can engineering solutions sympathize with the natural environment? Presented in the familiar, illustrated format of the popular 101 THINGS I LEARNED® series, 101 THINGS I LEARNED® IN ENGINEERING SCHOOL offers an informative resource for students, general readers, and even experienced engineers, who will discover within many provocative new insights into familiar principles.

101 Things I Learned ® in Engineering School

101 Things I Learned in Urban Design School

101 Things I Learned in Advertising School

The complexities and nuances of the law are made accessible in this engaging, illustrated guide. From the structure of the court system to the mysteries of human motivation, 101 THINGS I LEARNED® IN LAW SCHOOL reveals the intricacies of the legal world through questions big and small: What is a legal precedent? What is foreseeability? How can a hostile witness help one's case? How is legal argument different from other forms of argument? What is the difference between honesty and truthfulness? Written by an experienced attorney and law instructor, and disarmingly presented in the unique format of the 101 THINGS I LEARNED® series, 101 THINGS I LEARNED® IN LAW SCHOOL is an invaluable resource for law students, graduates, lawyers, and general readers.

101 Things I Learned ® in Law School

Neil Landau

101 cosas que aprendí en la escuela de cine

Voici un livre que les architectes et étudiants en architecture garderont à portée de main, dans leur studio de création ou sur les bancs de leur école d'architecture. Ces 101 principes de conception, dessin, création et présentation - du basique "Comment tracer un trait" au plus complexe "Théorie de la couleur"- fournissent les réponses clé-en-main de la science architecturale, en rendant immédiatement visualisable ce qui est trop souvent confus ou abstrait en architecture. Chaque principe est présenté sur une double page, avec son énoncé, une brève explication et une illustration, simple schéma ou dessin plus sophistiqué. Tous les architectes - des praticiens les plus expérimentés aux étudiants, en passant par un plus large public curieux et passionné par l'achitecture - trouveront dans cet ouvrage une source d'inspiration et, à tout le moins, un rappel des principes fondamentaux, même lorsqu'ils devront résoudre un problème architectural complexe.

101 petits secrets d'architecture qui font les grands projets

Éste es un libro que los estudiantes de arquitectura querrán tener en su habitación de estudio y en sus mochilas. También es un libro que querrán mantener alejado de los profesores, ya que expresa en un lenguaje claro y sencillo algunas cosas que en clase suelen parecer confusas y extrañas. Estas concisas 101 lecciones de diseño, dibujo y presentación desde el básico «Cómo dibujar una línea» hasta la complejidad de la teoría del color constituyen sin duda un necesario y fundamental libro de texto para introducirse en la arquitectura, llevando al terreno de lo concreto lo que a menudo se presenta en la carrera de manera vaga o indeterminada.

101 cosas que aprendí en la Escuela de Arquitectura

Alfredo Cabrera

A guide to surviving and thriving in fashion school, from an award-winning fashion designer and illustrator Success in fashion school requires more than a passion for fashion. It calls for the student to understand the cultural forces that shape what we wear and why we wear it; to develop a wide range of practical, aesthetic, and intellectual skills; and to work hands-on. This accessible guide assists the aspiring fashion designer on this journey with unique illustrated lessons on such topics as: - how to identify the target customer, set priorities, select fabrics, and integrate details - how to measure the human form, cut fabric, and pivot a dart - why you haven't designed a garment if you don't know how it will be made - how the nuclear bomb dropped on Hiroshima reshaped our understanding of fashion - illustration fundamentals, including proportions, poses, lighting, and rendering - practical information on the industry, including key terms, who does what in the industry, and the workings of the fashion calendar Written by an experienced fashion designer, illustrator, and instructor, 101 Things I Learned(R) in Fashion School is an essential resource for beginning fashion students, recent graduates, experienced professionals, and anyone looking for a deeper understanding of how and why the clothes we wear--or choose not to wear--are designed and made.

101 Things I Learned® in Fashion School

After years of micromanaging his environment and serving as the facilitator of an international money laundering system for some of the world's most notorious crime families, Gordon Dessler's criminal empire is in trouble. When past indiscretions and current enemies begin to erode his comfort zone, Dessler responds by creating a chilling game. With the proper motivation, be it money, power, or love, Dessler believes that human beings will kill one another to attain their desires. Thus, the Assassination Game is born-and Dessler plans to broadcast it on the Internet. In Dessler's home on Wilhelmina Island, a haven for the rich and privileged, eight strangers must fight against one another in a game to the death. The participants come from a variety of occupations from professional criminals and murderers to everyday working people. With the game a runaway hit on the Internet, Dessler believes his empire is secure. But he doesn't count on the effect of personal relationships that develop between the players. And one relationship in particular may just ruin everything

T.A.G.: The Assassination Game

Concise lessons in design, drawing, the creative process, and presentation, from the basics of "How to Draw a Line" to the complexities of color theory.

One Hundred and One Things I Learned in Architecture School

Louis Eguaras

An informative, illustrated guide to food, cooking, and the culinary profession by a former White House chef—now in a revised second edition featuring 50% new material “This book is all meat with no fat. . . . Sure to surprise and enlighten even the most informed gourmands.”—Publishers Weekly (starred review), on the first edition of 101 Things I Learned® in Culinary School A chef must master countless techniques, memorize a mountain of information, and maintain a Zen master’s calm. This book illuminates the path to becoming a culinary professional by sharing important kitchen fundamentals and indispensable advice, including • practical how-tos, from holding a knife to calibrating a thermometer to creating a compost pile • ways to emphasize, accent, deepen, and counterpoint flavors • why we prefer a crisp outside and tender inside in most foods • understanding wine labels and beer basics • how to narrow innumerable culinary options to a manageable few, whether selecting knives, oils, thickeners, flours, potatoes, rice, or salad greens • how a professional kitchen is organized and managed to maintain its mission Written by a culinary professor and former White House chef, 101 Things I Learned® in Culinary School is a concise, highly readable resource for culinary students, home chefs, casual foodies, and anyone else trying to find their way around—or simply into—the kitchen.

101 Things I Learned® in Culinary School (Second Edition)

An illustrated, accessible introduction to filmmaking from an award-winning Hollywood producer, screenwriter, film school professor, and script consultant to major movie studios Anyone with a cellphone can shoot video, but creating a memorable feature-length film requires knowledge and mastery of a wide range of skills, including screenwriting, storytelling, directing, visual composition, and production logistics. This book points the aspiring filmmaker down this complex learning path with such critical lessons as: • how to structure a story and pitch it to a studio • ways to reveal a story’s unseen aspects, such as backstory and character psychology • the difference between plot, story, and theme • why some films drag in Act 2, and what to do about it • how to visually compose a frame to best tell a story • how to manage finances, schedules, and the practical demands of production Written by an award-winning producer, screenwriter, film school professor, and script consultant to major movie studios, 101 Things I Learned® in Film School is an indispensable resource for students, screenwriters, filmmakers, animators, and anyone else interested in the moviemaking profession.

101 Things I Learned® in Film School

Michael W. Preis

An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate. Success in business—and in business school—calls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include: • key elements of organizational philosophy, structure, culture, and behavior • ways to grow a business in new and existing markets • why fast-growing companies may be chronically short on cash • how to manage and interpret data when weighing a decision • how to run a meeting most effectively • how social and environmental responsibility can be good for business 101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles.

Matthew Frederick

About

Books

Join the club