Max Gunther

Designed to lessen risk while increasing rewards, this investment guide outlines the strategies that made the Swiss bankers and businessmen wealthy beyond belief. Gunther provides 12 major Axioms that can help anyone succeed in investing--Swiss style.

The Zurich Axioms

Max Gunther's lost classic brought back into print. Most people imagine that you're born lucky or you get lucky. Max Gunther shows you how you get lucky. The fact is that some people really are luckier than others and not by accident. Lucky people arrange their lives in characteristic patterns. They tend to position themselves in the path of onrushing luck; they tend to go where events are moving fastest and where they can find their lucky break. Lucky people take risks but not silly ones. They stick with a cause, a job, or a partner, but not when all hope is lost. In short, they move with life, not against it. This book gives you thirteen different techniques by which you can discover and take advantage of life's good breaks, while minimising the effects of its bad ones.

13 Techniques for Discovering and Taking Advantage of Life's Good Breaks

How to Get Lucky

Logo depois da Segunda Guerra Mundial, um grupo de banqueiros e empresários suíços resolveu ganhar dinheiro investindo em várias frentes, de ações a imóveis, de mercadorias a moeda. Eles ganharam muito e se tornaram um dos povos mais ricos do planeta. Neste livro estão as regras infalíveis que estabeleceram para diminuir os riscos enquanto aumentavam cada vez mais os lucros. São doze axiomas principais e dezesseis secundários que se aplicam a qualquer tipo de investimento. Neles, o leitor encontrará a chave para investir com sucesso - à moda suíça.

Os axiomas de Zurique

The Luck Factor

A história de 15 homens que se tornaram grandes milionários. Max Gunther, o consagrado autor de Os axiomas de Zurique, reconta as histórias de 15 homens que acumularam um patrimônio equivalente a US$ 500 milhões. Ou por meio de empreendimentos pessoais, ou em transações de compra e venda de ações na bolsa de valores ou com especulação imobiliária, Gunther revela detalhes sobre como esses milionários chegaram lá e dá conselhos valiosos para quem deseja traçar seu próprio caminho na busca da riqueza. Os segredos desta obra podem ser facilmente aprendidos, adaptados e aplicados por qualquer pessoa que queira fazer parte deste exclusivo grupo de milionários.

Os muito, muito ricos e como eles conseguiram chegar lá

Harriman Classics with a new foreword by James P. O'Shaughnessy If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must not avoid risk, nor court it foolhardily, but learn how to manage it - and enjoy it too. The 12 major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the 'experts'. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business - yet the enterprising Swiss speculators who devised them became rich, while many investors who follow the conventional path do not. Max Gunther, whose father was one of the original speculators who devised the Axioms, made his first capital gain on the stock market at the age of 13 and never looked back. Now the rest of us can follow in his footsteps. Startlingly straightforward, the Axioms are explained in a book that is not only extremely entertaining but will prove invaluable to any investor, whether in stocks, commodities, art, antiques or real estate, who is willing to take risk on its own terms and chance a little to gain a lot.

The rules of risk and reward used by generations of Swiss bankers

The Zurich Axioms (Harriman Classics)

Max Gunther's classic text with a new foreword by Gautam Baid. Luck. We can't see it, or touch it, but we can feel it. We all know it when we experience it. But does it go deeper than this? And if it goes deeper, does it do so in any way which we can harness to our own and others' advantage? Taking us on a fascinating tour through the more popular theories and histories of luck - from pseudoscience to paganism, mathematicians to magicians - Max Gunther arrives at a careful set of scientific conclusions as to the true nature of luck, and the possibility of managing it. Drawing out the logical truths hidden in some examples of outrageous fortune (and some of the seemingly absurd theories of its origins), he presents readers with the concise formulae that make up what he calls the 'Luck Factor' - the five traits that lucky people have in common - and shows how anyone can improve their luck.

Why some people are luckier than others and how you can become one of them

The Luck Factor (Harriman Classics)

If you want to get rich, no matter how inexperienced you are in investment, this book can help you. Its message is that you must not avoid risk, nor court it foolhardily, but learn how to manage it - and enjoy it too. The 12 major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the 'experts'. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business - yet the enterprising Swiss speculators who devised them became rich, while many investors who follow the conventional path do not. Max Gunther, whose father was one of the original speculators who devised the Axioms, made his first capital gain on the stock market at the age of 13 and never looked back. Now the rest of us can follow in his footsteps. Startlingly straightforward, the Axioms are explained in a book that is not only extremely entertaining but will prove invaluable to any investor, whether in stocks, commodities, art, antiques or real estate, who is willing to take risk on its own terms and chance a little to gain a lot.

The Zurich Axioms (Harriman Definitive Edition)

Jeder Anleger möchte den höchstmöglichen Profit erzielen, aber nicht jeder ist bereit, ein hohes Risiko zu tragen. Die Lösung bieten die Zürich Axiome. Seit Generationen verlassen sich Schweizer Bänker bei ihren Risikogeschäften auf zwölf goldene Regeln, die sogenannten Zürich Axiome, von denen einige in direktem Widerspruch zu traditionellen Weisheiten des Anlageberatungsgeschäfts stehen. Max Gunther, dessen Vater zu der Gruppe von Schweizer Spekulanten gehörte, die die Axiome entwickelt haben, lüftet das Geheimnis der Schweizer Geldanlage und zeigt dem Leser alle Risiken im Investmentgeschäft und wie man diese ohne Verluste eingehen kann.

Die 12 goldenen Regeln Schweizer Banker

Die Zürich Axiome – Das Schweizer Geheimnis der Geldanlage

Max Gunther’s classic study of the super rich - now back in a new edition. The Very, Very Rich and How They Got That Way provides revealing insights into the intriguing world of big money, recounting the spectacular success stories of 15 people who made it to the very, very top. In 1972, Max Gunther invited readers to take a journey with him through a gallery of America's most prominent millionaires. The inhabitants framed here are by no means merely ordinary millionaires, though - the minimum qualifying standard to be considered for inclusion was ownership of assets valued at $100 million or more (the equivalent of $650 million today). This classic is now nearly 50 years old but its value endures, since the key steps on the route to wealth do not change with time. These secrets can be learned from, adapted and applied by anyone today.

The spectacular success stories of 15 men who made it to the very very top

The Very, Very Rich and How They Got That Way (Harriman Classics)

Tells the story of an airplane hijacker who parachuted to apparent safety with two hundred thousand dollars in 1971, explains how he eluded the police, and describes his life since the crime

What Really Happened

D.B. Cooper

In this book you will meet three dozen impatient people. They weren't satisfied with the slow, plodding, money-saving route to financial security, the safe route that most of us feel stuck with. They wanted instant wealth - and they got it. As Max Gunther points out, our folklore frowns on the idea of quick money. Our cultural heros have generally been plodders, as in the fable about the race between a tortoise and a hare. "In the fable, the hare loses. The stories in this book are not fables. They are true. In these stories, the hares win." They are a richly varied lot, these happy hares. Gunther opens with a few dazzling millionaire legends, such as the man who invented Monopoly. You'll then meet such fascinating characters as: - Sam Wyly, who made it in the computer industry - Harvey Shuster, who beat the stock market - Dan Renn, who grew rapidly rich by applying salesmanship to another man's idea - Howard Brown, who deliberately decided to be rich and became a multi-millionaire within three years. - A group of men who made fast fortunes on fads such as the Hula Hoop and the Frisbee. - Jean Nidetch, who organised the fabulously successful Weight Watchers These stores illustrate that the dream of quick money isn't such a ridiculous dream after all. Maybe you've been harboring this kind of dream yourself. You've squelched the dream because you've been brainwashed by too many stories about tortoises beating hares. Everybody tells you your dream is laughable, impractical. All right, get ready for a revelation. Read this delightful collection of tales about hares who won. When you've read them, maybe you'll decide to run with them.

The Secrets of Overnight Success

Instant Millionaires

In this book you will meet three dozen impatient people. They weren't satisfied with the slow, plodding, money-saving route to financial security, the safe route that most of us feel stuck with. They wanted instant wealth - and they got it. As Max Gunther points out, our folklore frowns on the idea of quick money. As in the fable about the race between a tortoise and a hare. "In the fable, the hare loses. The stories in this book are not fables. They are true. In these stories, the hares win." They are a richly varied lot, these happy hares. Gunther opens with a few dazzling millionaire legends, such as the man who invented Monopoly. You'll then meet fascinating characters such as: Harvey Shuster, who beat the stock market; Howard Brown, who decided to be rich and became a multi-millionaire within three years; and a group of men who made fast fortunes on fads such as the Hula Hoop and the Frisbee. These stores illustrate that the dream of quick money isn't such a ridiculous dream after all. Read these tales about hares who have won and when you have, maybe you'll decide to run with them.

Doom Wind

Since that first tulip was traded on that madly speculative exchange in 17th-century Amsterdam, some very special individuals - plungers not in the Merrill Lynch tradition - have been picking winners and harvesting huge profits with uncanny success. How? They play the market in ways that seem weird to the rest of us - but they win! There are those who feel vibrations, play by the stars, read tarot cards, rely on extrasensory perception, dream dreams, play by numbers. Crazy? Maybe. Yet every single one of them is rich. You'll meet them all in this peek at the occult side of the street. If you want to play the game their way, there's an appendix to teach you their specialised techniques; with astrology, tarot cards, witchcraft, magic squares and other uncanny devices. Each method is carefully explained by the author, a veteran writer of unimpeachable reputation who researched this book with the objectivity of a scientist and who vouches for the accuracy of the results described in it.

Max Gunther

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