Melanie Mitchell

This book provides an intimate, highly readable tour of the sciences of complexity, which seek to explain how large-scale complex, organized, and adaptive behavior can emerge from simple interactions among myriad individuals. The author, a leading complex systems scientist, describes the history of ideas, current research, and future prospects in this vital scientific effort.

A Guided Tour

Complexity

A sweeping examination of the current state of artificial intelligence and how it is remaking our world No recent scientific enterprise has proved as alluring, terrifying, and filled with extravagant promise and frustrating setbacks as artificial intelligence. The award-winning author Melanie Mitchell, a leading computer scientist, now reveals its turbulent history and the recent surge of apparent successes, grand hopes, and emerging fears that surround AI. In Artificial Intelligence, Mitchell turns to the most urgent questions concerning AI today: How intelligent—really—are the best AI programs? How do they work? What can they actually do, and when do they fail? How humanlike do we expect them to become, and how soon do we need to worry about them surpassing us? Along the way, she introduces the dominant methods of modern AI and machine learning, describing cutting-edge AI programs, their human inventors, and the historical lines of thought that led to recent achievements. She meets with fellow experts like Douglas Hofstadter, the cognitive scientist and Pulitzer Prize–winning author of the modern classic Gödel, Escher, Bach, who explains why he is “terrified” about the future of AI. She explores the profound disconnect between the hype and the actual achievements in AI, providing a clear sense of what the field has accomplished and how much farther it has to go. Finally, she assesses the chances that AI will succeed in replicating consciousness, and what that would mean for the future of humankind. Interweaving stories about the science and the people behind it, Artificial Intelligence brims with clear-sighted, captivating, and approachable accounts of the most interesting and provocative modern work in AI, flavored with Mitchell’s humor and personal observations. This frank, lively book will prove an indispensable guide to understanding one of the most vexing and urgent issues of our time.

A Guide for Thinking Humans

Artificial Intelligence

Genetic algorithms : an overview - Genetic algorithms in problem solving - Genetic algorithms in scientific models - Theoretical foundations of genetic algorithms - Implementing a genetic algorithm.

An Introduction to Genetic Algorithms

Learn about school bus drivers and how they do their job.

School Bus Drivers

Claire Olsen has been in Seoul, South Korea, for only one month. She doesn't know anyone, aside from her roommate and her colleagues at the medical center, and she certainly doesn't know why someone would attack her. Desperate to forget about the violent mugging, Claire tries to focus on her nursing, but one man won't let her hide from the truth. Naval intelligence officer Luke Llewellyn is determined to keep Claire safe, whether she wants him to or not. But finding out why she's been targeted means helping Claire unearth the secrets of her past. And following his heart means trusting Claire with his own secrets.

The Nurse's Bodyguard

Use Cutting-Edge Search Engine Optimization Techniques to Drive Breakthrough Results! In three new short e-books, Melanie Mitchell takes you to the cutting edge of search engine optimization (SEO), demonstrating how to use powerful new techniques to achieve unprecedented results! In SEO & PPC: Better Together, Mitchell transcends the debate between SEO and pay-per-click, showing how to use them both together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers than ever before and use data from both to improve the performance of each. Next, How to Make SEO Work for You completely demystifies SEO, showing you how to grab value from “low hanging fruit” and start optimizing everything from pages, text, and keywords to images–even your page’s underlying HTML code. Mitchell shows how to craft a strategy that reflects your specific goals for attracting qualified traffic; measure everything from the quality of visitor engagement to sales conversions; structure sites that are friendlier to both searchers and search engines; earn the honest links that search algorithms love; and much more. Finally, in Unleash the Power of Paid Search, Mitchell brings together the processes, knowledge, and tools you need to build and manage exceptionally successful paid search campaigns. Mitchell guides you through the entire process of building and executing a winning campaign: defining goals and objectives, selecting keywords and match types, structuring accounts, scoring quality, managing ad copy, optimizing landing pages, monitoring, reporting, and more. These eBooks draw on Mitchell’s immense “in-the -trenches” experience to illuminate concepts, terminology, and best practices you need now, whether you’re “doing it yourself” or working with specialists.

Expert Advice from Melanie Mitchell (Collection)

Standing Out with SEO

Michael Tasner

R. Scott Corbett

Jamie Turner

Understand the Business Value You’re Getting from Social Media, so You Can Optimize It: Now, Tomorrow, and for Years to Come Four great books show you how to capture the data you need to drive better results from social and online marketing—and use that data to improve ROI, quickly and continuously. In SEO & PPC: Better Together, Melanie Mitchell shows how to use SEO and pay-per-click together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner introduces many of today’s most valuable monitoring tools and presents a practical eight-step social media monitoring plan that can be implemented rapidly by virtually any company. In How to Make Money with Social Media Optimization, Robert Scott Corbett helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits. Finally, in Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, top Web marketing consultant Michael Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic action plans for the next three months, six months, and twelve months. Whatever you sell, these books will help you build leads, traffic, sales, market share, and profits! From world-renowned online marketing pioneers and innovators Melanie Mitchell, Jamie Turner, Robert Scott Corbett, and Michael Tasner

Measure the Impact of Online Marketing (Collection)

The web’s more crowded than ever – and that means Search Engine Optimization is more critical than ever. All too often, SEO is viewed as a mysterious “black art” – but it doesn’t need to be. In Understanding SEO: Building a Foundation for Long Term Success, leading practitioner Melanie Mitchell completely demystifies SEO, showing you how to grab value from “low hanging fruit,” and start optimizing everything from pages, text, and keywords to images – even your page’s underlying HTML code. Mitchell shows how to craft a strategy that reflects your specific goals for attracting qualified traffic. You’ll learn how to go beyond mere rankings to measure everything from the quality of visitor engagement to sales conversions; how to structure sites that are friendlier to both searchers and search engines; how to earn the honest external links that search engine algorithms love; and a whole lot more. Along the way, Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you’re responsible for attracting more and better web traffic, this is the simple, usable, up-to-date SEO introduction you’ve been looking for!

Building a Foundation for Long Term Success

Understanding SEO

How do trees make sweet maple syrup? Follow each step in the food production cycle—from planting sugar maple trees to pouring syrup on pancakes—in this fascinating book!

From Maple Tree to Syrup

Zaid Shakir

Richelene Mitchell

Dear Self is the penetrating journal of Richelene Mitchell, a young African-American mother of seven struggling to raise her children while wrestling with the burden of poverty, callous public policy, and both overt and subtle manifestations of entrenched, institutionalized racism in America. Born in the rural South, the daughter of an African-American sharecropper, she would venture to the northern ghetto of Philadelphia to enhance her educational opportunities. A single mother of seven children living in a sprawling public housing project in New Britain, Connecticut, and forced to deal with the humiliation of public assistance, she chronicled a year of her life, 1973, in this penetrating journal. Written more than twenty years ago, her intimate experience with and intricate insights into the reality faced by an expanding American underclass are as relevant today as they were then. She sheds an informing and penetrating light on race relations, poverty, mothering, gender relations, and many other pertinent issues.

A Year in the Life of a Welfare Mother

Dear Self

Jon Reed

Lauren Dugan

A brand new collection of state-of-the-art social media guides for business… 7 authoritative, up-to-the-minute practitioner’s guides 7 up-to-the-minute resources bring together today’s most valuable new social media techniques for business! Don’t know where to start with social media and online marketing in your business? Start here, with this easy-to-understand, easy-to-use, low-cost book collection! Jon Reed’s Get Up to Speed with Online Marketing helps you get started fast, find markets online, and effectively promote your business on a very limited budget. It covers websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, social bookmarking, and more! Lauren Dugan’s Ultimate LinkedIn Checklist For Small and Medium Businesses shows how to use LinkedIn to leverage your entire network of partners, suppliers, employees, vendors, and competitors. Step-by-step instructions and easy checklists help you deepen the network links you already have – and tap into your network’s networks, uncovering talent, partnerships, vendors and customers you’ll never find any other way! Next, Jamie Turner’s How to Build a Mobile Website shows how to create mobile websites that are clean, simple, load quickly, and are optimized for mobile users. Discover how your customers want to interact with your brand on mobile devices, compare leading approaches to “mobilizing” websites, and avoid pitfalls that lose customers. Turner even offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from branding to performance and usability. Twitter 101 tells you all you need to know about Twitter marketing, even if you’ve never used Twitter before. Drawing on personal experience and up-to-the-minute industry research, Lauren Dugan covers strategy, tactics, tools, and more. Learn to time tweets for maximum impact, follow the right accounts, attract the right followers, do competitive research, network faster, turbocharge brands, engage users, and build word-of-mouth that generates real sales! Jamie Turner’s How to Use Social Media Monitoring Tools offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Discover whether your social media presence is achieving results… align measurement with business objectives… measure branding and direct response… quickly capture emerging performance trends; and more. Turner briefly introduces tools from Google and many others, and offers a practical 8-step monitoring plan that even beginners can use. Next Melanie Mitchell brings together complete processes, knowledge, and tools that Unleash the Power of Paid Search . Discover how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, walk through building and executing a winning campaign: defining goals/objectives, selecting keywords and match types, structuring accounts, scoring quality, managing copy, optimizing landing pages, reporting, and more. Finally, in Understanding SEO, Mitchell draws on immense in-the-trenches experience to completely demystify modern search engine optimization. Learn to grab value from “low hanging fruit,” and start optimizing everything from pages, text, and keywords to images and HTML code. Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you want to get started with social media in your business, this collection is the most valuable, cost-effective resource you can find! From world-renowned business social media experts Jon Reed, Lauren Dugan, Jamie Turner, and Melanie Mitchell

The Social Media Starter Kit (Collection)

Describe the fun things that young animals are doing, including a kitten that is playing with yarn and a puppy that is digging in the ground. On board pages.

A Touch & Feel Morning Book

Good Morning

Describes the fun things that young animals did during the day before going to sleep, including a kitten that played with yarn, a dog that dug in the ground, and a bunny that hopped in the garden. On board pages.

A Touch & Feel Bedtime Book

Good Night

Teresa Imperato

Touch and feel the soft, fluffy fur of each baby animal as you say good night to them.

Good Morning, Good Night Bilingual

A simple introduction to some different animals that have tails.

Tails

Take charge of SEO in your organization: do what it takes to get outstanding search results that translate into improved business performance! World-renowned search strategist Melanie Mitchell covers everything you need to know to build a rock-solid foundation for search success in your organization. Named several times as a "top in-house SEO" by Natural Search Blog, Mitchell draws on her immense experience to help you tame the organizational and political challenges you'll face in building a world-class SEO program. Mitchell shows how to align your organization departmentally, politically and culturally around winning in search… demonstrate what's at stake, convincingly explain the opportunity SEO offers, and get real executive buy-in… clarify where you stand and what you can realistically achieve. Next, she presents a six-step, start-to-finish plan for success, encompassing creating your core SEO team, establishing accountability, developing and providing training, setting internal SEO standards, providing the right tools, and measuring, tracking, and optimizing your effectiveness. From integrating business and technical tasks to crafting effective in-house SEO instruction to building real-time dashboards, Mitchell explains what to do, what not to do -- and where you can start today!

Taming the Challenges to Win in Search

In-House SEO

A brand new collection of practical, up-to-the-minute SEO advice from one of the world’s leading experts, now in a convenient e-format, at a great price! 4 authoritative books teach you everything you need to know to drive maximum value from search engine optimization – and get the high-profit traffic you need! In an era where everyone searches the web first, effective search engine optimization is indispensable. But SEO changes constantly, and the field is rife with confusion and mystification. Now, top SEO expert Melanie Mitchell explains all you need to know to succeed with SEO right now, whether you’re doing it yourself or working with pros. In Understanding SEO: Building a Foundation for Long Term Success, Mitchell helps you grab value from “low hanging fruit,” and start optimizing pages, text, keywords, images, even HTML code. Learn how to craft a strategy that reflects your specific goals… go beyond rankings to measure engagement quality and sales conversions… structure sites that are friendlier to both searchers and search engines… earn the honest external links that search algorithms love. Next, in Unleash the Power of Paid Search, Mitchell brings together complete processes, knowledge, and tools for running outstanding paid search campaigns. Mitchell explains how well-crafted paid search can help you lead the conversation, extend and deepen your coverage, and more precisely target and measure your marketing. Next, she guides you through defining goals and objectives, selecting keywords and match types, structuring accounts, scoring quality, managing ad copy, optimizing landing pages, monitoring, reporting, and more. In SEO & PPC: Better Together, Mitchell helps you integrate SEO with pay-per-click (PPC) to achieve better results than either can deliver alone. Learn how to create more engaging SEO and PPC campaigns, and use data from both to improve the performance of each. Compare paid and organic search marketing “pathways,” understanding their applications, overlaps, differences, strengths, weaknesses, and tradeoffs. Next, learn how paid search data can help you set SEO priorities, and understand what content to optimize or build based on actual ROI rather than indirect traffic estimates. Finally, in In-House SEO, Mitchell helps you take charge of SEO in your organization. Learn how to align your organization departmentally, politically and culturally around winning in search… get executive buy-in… clarify where you stand and what you can realistically achieve… build and train your SEO team, establish standards and … provide tools… accurately measure and track your progress… continually optimize your effectiveness. These in-the-trenches SEO guides are 100% realistic and completely up to date: packed with practical, actionable insights. They’ll help you focus your time, resources, and budgets, and optimize the business value of every page and campaign! From world-renowned search engine optimization expert Melanie Mitchell

In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Mitchell begins by comparing the paid and organic search marketing “pathways,” reviewing applications, overlaps, differences, strengths, weaknesses, and tradeoffs. Next, Mitchell shows how paid search data can be a gold mine when figuring out where to focus your SEO efforts, and understanding what content to optimize or build based on your actual ROI rather than relying on indirect traffic estimates from keyword research tools. She presents the latest research on synergies between SEO and PPC, shows how to handle new analytical complexities introduced by changes in Google’s search privacy policies, and offers practical, step-by-step guidance for building a KPI-linked dashboard that organizes your data and makes it more usable. From start to finish, Mitchell’s techniques and guidance are designed to help marketers become smarter about focusing their time and budgets, evaluating current returns, and optimizing the value of every campaign they create.

Better Together

SEO & PPC

A simple introduction to earth's single moon.

Moon

Margaret Wang

All kinds of bears, from pandas to polar bears, love their family members more than they love playing, honey, or flowers. On board pages.

Melanie Mitchell

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