Melvin Lawrence DeFleur

Shearon Lowery

Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media effects.

Media Effects

Milestones in Mass Communication Research

Sandra Ball-Rokeach

This bestselling text locates specific issues in classical sociological and psychological theories and links them to mass communication, identifying various ways in which both individuals and society itself depend on information provided by mass communication.

Theories of Mass Communication

Everette E. Dennis

Paul H. Anderson

Understanding Mass Communication

Instructor's Resource Manual with Test Items

Margaret H. DeFleur

How U.S. Media Shape Negative Attitudes Among Teenagers in Twelve Countries

Learning to Hate Americans

Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

Connections for Communication, Society, and Culture

Understanding Media in the Digital Age

Melvin Lawrence DeFleur

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