Merve Emre

An unprecedented history of the personality test conceived a century ago by a mother and her daughter--fiction writers with no formal training in psychology--and how it insinuated itself into our boardrooms, classrooms, and beyond The Myers-Briggs Type Indicator is the most popular personality test in the world. It is used regularly by Fortune 500 companies, universities, hospitals, churches, and the military. Its language of personality types--extraversion and introversion, sensing and intuiting, thinking and feeling, judging and perceiving--has inspired television shows, online dating platforms, and Buzzfeed quizzes. Yet despite the test's widespread adoption, experts in the field of psychometric testing, a $2 billion industry, have struggled to validate its results--no less account for its success. How did Myers-Briggs, a homegrown multiple choice questionnaire, infiltrate our workplaces, our relationships, our Internet, our lives? First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of devoted homemakers, novelists, and amateur psychoanalysts, Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life entirely its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was administered to some of the twentieth century's greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo, until it could be found just as easily in elementary schools, nunneries, and wellness retreats as in shadowy political consultancies and on social networks. Drawing from original reporting and never-before-published documents, The Personality Brokers takes a critical look at the personality indicator that became a cultural icon. Along the way it examines nothing less than the definition of the self--our attempts to grasp, categorize, and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you, you?

The Strange History of Myers-Briggs and the Birth of Personality Testing

The Personality Brokers

Katherine Hill

Jill Richards

Sarah Chihaya

In The Ferrante Letters, four critics create a series of epistolary readings of the Neapolitan Quartet that also develops new ways of reading and thinking together. In a series of intertwined, original, and daring readings of Elena Ferrante's work and her fictional world, they strike a tone that falls between the seminar and the book club.

An Experiment in Collective Criticism

The Ferrante Letters

You might think that any reader is a good reader (publishers certainly do). Merve Emre's tongue-in-cheek subtitle calls out "bad" readers--the kind whose approach to literature is naive, superficial, therapeutic, or escapist, at least in the eyes of scholars. They are not properly "literary" readers--not by the standards of university literature classrooms through most of the postwar era. Rather, bad readers read novels, stories, and poems for more vulgar reasons: to be instructed, improved, moved, even to feel civically engaged. In this book, Emre suggests that we think of bad readers not as non-literary but as "paraliterary," forged in institutions that have promoted literacy and writing well outside literature departments throughout the postwar period. Emre examines the rise of paraliterary reading and its role in helping readers acclimate to the rise of American power from the years just before World War II through the Cold War. While university literature departments were turning out good readers by the hundreds, other institutions--diplomatic missions, cultural exchange programs, multinational corporations, global activist groups--trained a vastly greater number of bad readers: diplomats, debutantes, tourists, and magazine subscribers. Emre's book explores a series of fascinating questions about American culture during this era: How did women's colleges teach students like Mary McCarthy and Jacqueline Kennedy to read novels? What hopes did idealistic Fulbright Scholars like Alfred Kazin and F. O. Matthiessen, enlisted to teach American Studies in Europe, carry with them? How did American Express become such a touchstone, both for the counterculture and family-oriented readers? The result is an invigorating and original look at the cultural life of reading during America's postwar ascendancy.

The Making of Bad Readers in Postwar America

Paraliterary

Virginia Woolf

Virginia Woolf's groundbreaking novel, in a lushly illustrated hardcover edition with illuminating commentary from a brilliant young Oxford scholar and critic.

The Annotated Mrs. Dalloway

Feminist writers and scholars consider whether technology has made good on its promise to liberate women—sexually, biologically, economically, and politically. In Once and Future Feminist, editor and lead essayist Merve Emre turns a critical eye on the role of technology in feminism both past and present. With her starting point the “fertility benefits” offered by Silicon Valley tech companies, Emre posits that such reproductive technologies as egg freezing and in vitro fertilization aren't inherently emancipatory; they often make women even more vulnerable to exploitation in the workplace. Almost fifty years ago, radical feminist Shulamith Firestone viewed developments in reproductive technology with skepticism, arguing in The Dialectic of Sex that they are only "incidentally in the interests of women when at all.” Engaging other feminist writers and scholars, this collection broadens out to examine whether technology in general has made good on its promise to liberate women—sexually, biologically, economically, and politically. In this context, Once and Future Feminist considers not only whether or not a radical, emancipatory feminism is possible today but what such a feminism might look like.

Once and Future Feminist

A SPECTATOR BOOK OF THE YEAR 'History that reads like biography that reads like a novel - a fluid narrative that defies expectations and plays against type' New York Times'Brilliant and savage' Philip Hensher An unprecedented history of the personality test conceived a century ago by a mother and her daughter - fiction writers with no formal training in psychology - and how it insinuated itself into our boardrooms, classrooms, and beyond. The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language - of extraversion vs. introversion, thinking vs. feeling - has inspired online dating platforms and Buzzfeed quizzes alike. And yet despite the test's widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success - no less validate its results. How did the Myers-Briggs insinuate itself into our jobs, our relationships, our internet, our lives? First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life of its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was honed against some of the 20th century's greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo; to elementary schools, nunneries, wellness retreats, and the closed-door corporate training sessions of today. Drawing from original reporting and never-before-published documents, What's Your Type? examines nothing less than the definition of the self - our attempts to grasp, categorise and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you you?

What's Your Type?

'History that reads like biography that reads like a novel - a fluid narrative that defies expectations and plays against type' New York Times 'This is a sparkling biography - not of a person, but of a popular personality tool' Adam Grant An unprecedented history of the personality test conceived a century ago by a mother and her daughter - fiction writers with no formal training in psychology - and how it insinuated itself into our boardrooms, classrooms, and beyond. The Myers-Briggs Type Indicator is the most popular personality test in the world. It has been harnessed by Fortune 100 companies, universities, hospitals, churches, and the military. Its language - of extraversion vs. introversion, thinking vs. feeling - has inspired online dating platforms and Buzzfeed quizzes alike. And yet despite the test's widespread adoption, experts in the field of psychometric testing, a $500 million industry, struggle to account for its success - no less validate its results. How did the Myers-Briggs insinuate itself into our jobs, our relationships, our internet, our lives? First conceived in the 1920s by the mother-daughter team of Katherine Briggs and Isabel Briggs Myers, a pair of aspiring novelists and devoted homemakers, the Myers-Briggs was designed to bring the gospel of Carl Jung to the masses. But it would take on a life of its own, reaching from the smoke-filled boardrooms of mid-century New York to Berkeley, California, where it was honed against some of the 20th century's greatest creative minds. It would travel across the world to London, Zurich, Cape Town, Melbourne, and Tokyo; to elementary schools, nunneries, wellness retreats, and the closed-door corporate training sessions of today. Drawing from original reporting and never-before-published documents, What's Your Type? examines nothing less than the definition of the self - our attempts to grasp, categorise and quantify our personalities. Surprising and absorbing, the book, like the test at its heart, considers the timeless question: What makes you you?

Hogyan sikerülhetett az MBTI-nek, e házilag kidolgozott feleletválasztós kérdőívnek beszivárogni a munkahelyünkre, emberi kapcsolatainkba, az internetre, és életünk csaknem minden területére? A Myers–Briggs-típusindikátor a legnépszerűbb személyiségteszt a világon. Rendszeresen használják Fortune 500-as cégek, egyetemek, kórházak, egyházak, és a hadsereg is. A személyiségtípusok nyelve – amelynek szókincsében olyan kifejezéseket találunk, mint extrovertáltság és introvertáltság, érzékelés és intuíció, gondolkodás és érzés, megítélés és észlelés – egyaránt adott ihletet tévéműsorokhoz, internetes párkereső oldalakhoz és kvízekhez. Ám hiába fogadták el az eszközt széles körben, a pszichometrikus tesztelés 2 milliárd dolláros üzletágának szakemberei mindmáig nem tudták megfelelően hitelesíteni az eredményeit – vagy megmagyarázni a sikerét. A tesztet, amelynek gondolata az 1920-as években fogant meg anya és leánya, Katharine Briggs és Isabel Briggs Myers, eme elkötelezett háziasszonyok, regényírók és amatőr pszichoanalitikusok fejében, megalkotói azzal a célzattal dolgozták ki, hogy Carl Gustav Jung evangéliumát terjesszék vele a tömegeknek. Ám a típusindikátor önálló életre kelt, s mára éppoly gyakran találkozhatunk vele általános iskolákban, apácakolostorokban és wellness-üdülőhelyeken, mint obskúrus politikai tanácsadó irodáknál és közösségi hálózatokon. A Személyiségbrókerek eredeti beszámolókból és korábban ki nem adott dokumentumokból merítve kritikus vizsgálat alá veszi a kulturális jelképpé magasztosult személyiség-indikátort. Közben pedig nem egyebet firtat, mint magát az én fogalmát – bemutatva kísérleteinket, hogy megragadjuk, kategorizáljuk és számszerűsítsük személyiségünket. E meghökkentő és érdekfeszítő könyv ugyanazt az időtlen kérdést boncolgatja, amelyre lényegében maga a teszt is irányul: Mi tesz minket önmagunkká?

Személyiségbrókerek

A SPECTATOR BOOK OF THE YEAR ‘History that reads like biography that reads like a novel – a fluid narrative that defies expectations and plays against type’ New York Times ‘Brilliant and savage’ Philip Hensher

Merve Emre

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