Michael Beasley

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

How Analytics Can Help You Understand Your Users

Practical Web Analytics for User Experience

Alexandria Valerio

Donald A. P. Bundy

Abstract: This Sourcebook aims to support efforts by countries to strengthen the role of the education sector in the prevention of HIV/AIDS. It was developed in response to numerous requests for a simple forum to help countries share their practical experiences of designing and implementing programs that are targeted at school-age children. The Sourcebook seeks to fulfill this role by providing concise summaries of programs, using a standard format that highlights the main elements of the programs and makes it easier to compare the programs with each other. A Sourcebook of HIV/AIDS Prevention Programs, 2nd Edition documents 13 education based HIV/AIDS prevention programs targeting children and youth from 7 sub-Saharan African countries. It is sponsored by UNAIDS, UNICEF, UNESCO, UNFPA, DFID, USAID, Ireland Aid and the World Bank. The Sourcebook represents the work of many contributors, and was developed by the Partnership for Child Development with the World Bank.

Michael Beasley

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