Adam Lindgreen

Michael Beverland

Adriana Campelo

Laura Reynolds

Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines. The book offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural heritage. This book offers new ways of looking at cultural heritage assets against a backdrop of increasing economic and environmental pressures. It comprises a number of sections that each examine cultural heritage from the perspective of ethics and values, community relations and development, cultural entrepreneurship, economic viability and conservation, methodologies, impacts of tourism research, consumption, and urban and immaterial heritage. Encompassing global research perspectives from public management, visual culture, environmental management, and cultural entrepreneurship, Cultural Heritage is a crucial text for those working or interested in the heritage field.

Cultural Heritage

Zabrena Lopez

"Gucci is an iconic Italian luxury brand renowned for their leather goods and fashion clothing. After an extended period of tumultuous sales and decreasing brand equity due to poor creative direction, Gucci, under the reign of newly appointed creative director, Alessandro Michele, refreshed its brand and reestablished itself as the preeminent fashion-forward luxury brand. Prior to Michele's appointment, Gucci suffered numerous challenges to its relevance. Aside from the decline in luxury goods at the time, the brand struggled to remain on trend and in-demand due to a lack of innovation as well as the democratization of the brand's iconic products. Michele's "New Era of Gucci" explored themes of gender, modernity, and progressive ideals capturing the attention of a new fashion elite of millennials (born between 1975-96) and celebrities alike. Previous creative directors had neglected the Gucci logo, but Michele embraced it, making it a prominent feature in his collections, accompanied by other signature items of the brand. Gucci concept stores were also redesigned to provide greater cross-selling opportunities among ready-to-wear and other entry-level products. Ultimately, it is Michele's vision and innovation together with Gucci's DNA and heritage that strengthened the authenticity of the brand as the pinnacle of modern luxury."--Bloomsbury Publishing.

Michael Beverland

About

Books

Join the club