Michael D. Smith

Rahul Telang

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.

Big Data and the Future of Entertainment

Streaming, Sharing, Stealing

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. " The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed." --The Wall Street Journal "Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires." --Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries--and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.

Kenneth F. Ruder

Psycholinguistic Applications

Developmental Language Intervention

Robert M. Haberle

François Forget

Richard W. Zurek

R. Todd Clancy

Humanity has long been fascinated by the planet Mars. Was its climate ever conducive to life? What is the atmosphere like today and why did it change so dramatically over time? Eleven spacecraft have successfully flown to Mars since the Viking mission of the 1970s and early 1980s. These orbiters, landers and rovers have generated vast amounts of data that now span a Martian decade (roughly eighteen years). This new volume brings together the many new ideas about the atmosphere and climate system that have emerged, including the complex interplay of the volatile and dust cycles, the atmosphere-surface interactions that connect them over time, and the diversity of the planet's environment and its complex history. Including tutorials and explanations of complicated ideas, students, researchers and non-specialists alike are able to use this resource to gain a thorough and up-to-date understanding of this most Earth-like of planetary neighbours.

The Atmosphere and Climate of Mars

An up-to-date study of astrophysical jets that will appeal to students and researchers in all areas of astrophysics.

Astrophysical Jets and Beams

Jack Commer, Supreme Commander of the United System Space Force, leads a peace mission in his flagship Typhoon II to end the war with the fascist Alpha Centauri Empire. After an engine explosion strands the ship four months from its destination, the Typhoon encounters a derelict spaceship, but its nine rescued refugees are insolent and uncooperative, and they proceed to brainwash most of the crew into worship of the Alpha Centaurian Emperor. A month and a half later, all but three of the crew have been Converted. Jack has demanded daily diary entries from the remaining crew so that he can pinpoint the exact moment of their Conversion, and he, his estranged wife Amav, the emotionally damaged twelve year-old Bobby, and recently Converted ship's engineer Phil Sperry write their final, fully honest entries before the ship is captured by Centaurian stormtroopers and Jack and Amav are sent to be tortured on a barren planet.

Jack Commer, Supreme Commander: Book Two of the Jack Commer Series

Ranna Kikken creates The Committee to End Suffering on Planet Earth, but its first conference in 2020 is ruined when ex-astronaut Joe Commer time travels from 2036 to lecture Ranna's nonprofit ladies on the coming breakdown of the solar system. Tormented by his role in dropping the superbomb that ended the Final War but rendered Earth uninhabitable, Joe has quit the Space Force, much to the disgust of his older brother Jack, Supreme Commander of the United System Space Force. In the audience, feckless young Urside Charmouth is horrified by the revelations from the future, fearing that he's harmed the timeline with his own drug-like time travel experiments. He drags his unsuspecting girlfriend, Mandy, on an irresponsible time travel romp to 2033, where he finds proof of the coming destruction of Earth. Mandy then pulls herself and Urside to humanity's new life on 2036 Mars, where she not only realizes that Mars is her true home, but also that she's a reincarnation of an ancient Martian empress.

Michael D. Smith

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