Michael Easter

Unlock the evolutionary mind and body benefits of engaging with nature, leaning into boredom, and taking on hard physical challenges. Unlock the evolutionary mind and body benefits of engaging with nature, leaning into boredom, and taking on hard physical challenges. In this bold call to action that blends the latest in health science with adventure writing, health and outdoors journalist Michael Easter investigates how our soft, temperature-controlled, overfed, under-challenged lives are actually killing us, and argues that only by becoming comfortable with discomfort can we become mentally sharper, physically harder, and spiritually sounder. Easter's exploration takes him around the world to interview many of today's leading scientists and rewilding experts. He travels to an Icelandic genetic lab that has uncovered a gene that makes us harder to kill, the mystical country of Bhutan to study what death can teach us about happiness, a secret location where Special Forces soldiers are teaming up with Mayo Clinic researchers, and the remote Alaskan backcountry on a demanding thirty-three-day bowhunting expedition and nature cleanse in one of the last wild lands on Earth. Along the way he uncovers what he calls a rewilding prescription: a framework for embracing discomfort both in nature and within ourselves that will dramatically improve our health and happiness and help us rediscover what it means to be human. Following this plan will lead to better life satisfaction and increased creativity, and will lessen anxiety and burnout. Break out of your comfort zone and explore the wild within yourself.

Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self

The Comfort Crisis

Fix Your Craving Mindset, Stop Chasing More, and Rewire Your Habits to Thrive with Enough

Scarcity Brain

NEW YORK TIMES BESTSELLER • The author of The Comfort Crisis asks: Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough? “Reveals the biological and evolutionary foundations behind your brain’s fixations, so you can stop seeking and start living.”—Melissa Urban, Whole30 CEO and author of The Book of Boundaries “Michael Easter’s genius is that he puts data around the edges of what we intuitively believe. His work has inspired many to change their lives for the better.”—Dr. Peter Attia, author of Outlive Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcitybrain. They’re bombarding us with subversive “scarcitycues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car. Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to: • Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory • Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks • Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station • Reframe how we think about and fix addiction and bad habits, from Iraq’s chief psychiatrist • Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world Our world is overloaded with everything we’re built to crave. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.

Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough

Robert L. MacDonald

The man (Bobby Maximus), the plan (his 100 workouts), and your new belief that you can radically transform your body, thanks to these new intense programs that will get you working harder than you have ever worked before. --

The Physical and Mental Training Plan that Shreds Your Body, Builds Serious Strength, and Makes You Unstoppably Fit

Maximus Body

The New York Times Bestseller ** As featured on The Joe Rogan Experience ** Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough? Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: opportunity, unpredictable rewards and quick repeatability. New technology and institutions - from dating and entertainment apps to our food and economic systems - are exploiting the scarcity loop, leading to us all developing "scarcity brain". We're bombarded with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbour buying a shiny new car. Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to: - Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory - Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station - Reframe how we think about and fix addiction and bad habits, from Iraq's chief psychiatrist - Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world Our world is overloaded with everything we're built to crave. The fix for scarcity brain isn't to blindly aim for less. It's to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new, and more satisfying way.

Bobby Maximus

Men's Health magazine's #1 personal trainer delivers cutting-edge, high-intensity workouts to help you pack serious muscle and become unstoppably fit. From the man responsible for the gym that trained the actors in the movie 300 comes cutting-edge fitness strategies, 100 workouts, and a training plan that has successfully transformed A-list actors and actresses, elite special-forces soldiers, all-star athletes, and everyday men and women. With Bobby Maximus’s guidance you too can become one of the most insanely fit people the world has ever seen. The diets and workouts that promise easy results in minutes per day have tricked masses into wasting their money on false promises. Supplements, smoothies, and 4-minute workouts aren’t getting people any fitter. Getting that shredded body requires real commitment and real work—and Bobby can show you how. Maximus Body features circuit-style workouts that will push you to your limits and work your whole body. With a plethora of exercises like “Don’t Ask Me About Your Abs,” that work your core with a combination of sit ups, push ups, pull ups, and even leg raises, you can develop an exercise routine that fits your needs. Whether you are overweight and trying to get back into shape, or a high-level athlete trying to gain that extra edge, Maximus Body offers up thousands of once-secret ways to burn fat, add lean muscle, reveal a shredded 8-pack, and build mind-bending physical fitness.

Michael Easter

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