Michael Evamy

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

The Reference Guide to Symbols and Logotypes

Logo

Logotype mini is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype mini is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Logotype mini is an important and essential companion volume to Logo and Symbol minis.

Logotype

LOGO

'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' – Michael Bierut of Pentagram Design, on the first edition of Logo This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals, and people, and are shown in black and white to emphasize the visual form of the logos. This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer, and by industrial sector for ease of use.

Logo, revised edition

Wenn Buchstabenkombinationen im Kopf der Kunden zu gespeicherten Bildern werden, entfalten sie die vom Branding gewünschte Wirkung. Sie werden nicht weiter gelesen, sondern wieder erkannt. Ein Typologo ist die ideale Kombination aus verbalem und visuellem Bestandteil, aus Kreativität und handwerklicher Feinstarbeit. Dazu muss man wissen, wie Schrift wirkt. Deshalb beginnt Michael Evamy seine 350-seitige "Tour de Typologo" folgerichtig mit einem Feuerwerk straff kommentierter Meisterstücke, die zeigen: "it's all in the font", bevor er anhand unzähliger Beispiele die Vor- und Nachteile von Verzierung und Reduktion, von Schrägen, Schichtungen und Spiegelungen, Spielereien, Sonderzeichen, Ziffern, Flächen und Rahmen erläutert. Damit bietet 'TypoLogo' Anregung und Argumente und ein hochkarätiges Umfeld, in dem Sie die Durchsetzungskraft Ihrer Entwürfe aufs Beste testen können.

mit Zeichen Zeichen setzen

TypoLogo

Leading his readers on a voyage through the visual shorthand of modern life, the author argues that we are relying less on words for navigating the world than on images and graphic devices. This sourcebook shows the attempts of designers to condense words and data down to their simplest equivalents. It illustrates the familiar, the peculiar and the confusing visual language that we are asked to interpret (symbols, graphs and charts, maps) mixed up with the more graphic examples of data storage and identification that are read not by humans but by machines (barcodes, magnetic strips, holograms). Featuring airport signs, road markings, pictograms, maps, diagrams, packaging, logos and symbols, this compendium of visuals shows not only the norms of wordless graphic communication but also how these vary around the world when interpreted by local individuals for different cultures

Michael Evamy

About

Books

Join the club