Michael J. Moore

"Marine scientist Michael J. Moore says we are all whalers, but we don't have to be. Eating fish leads to North Atlantic right whales' entanglement and death. Buying goods made around the world requires global shipping routes, which do not accurately consider right whale breeding and feeding sites, leading to collision. To explain this, Moore conveys to readers scenes from over thirty years' worth of fieldwork, performing whale necropsies for animals stranded on beaches, working as an independent researcher alongside whalers using explosive harpoons, and tracking injured pregnant whales to deliver antibiotics. Despite these sometimes disturbing experiences, Moore has written a hopeful book. He uses these stories to show we can change and to tell us how; the technology for rope-less fishing and tracking whale migrations already exist to protect both right whales and the people who depend on shipping and fishing for their livelihoods"--

The Plight of Whales and Our Responsibility

We Are All Whalers

Relating his experiences caring for endangered whales, a veterinarian and marine scientist shows we can all share in the salvation of these imperiled animals. The image most of us have of whalers includes harpoons and intentional trauma. Yet eating commercially caught seafood leads to whales’ entanglement and slow death in rope and nets, and the global shipping routes that bring us readily available goods often lead to death by collision. We—all of us—are whalers, marine scientist and veterinarian Michael J. Moore contends. But we do not have to be. Drawing on over forty years of fieldwork with humpback, pilot, fin, and, in particular, North Atlantic right whales—a species whose population has declined more than 20 percent since 2017—Moore takes us with him as he performs whale necropsies on animals stranded on beaches, in his independent research alongside whalers using explosive harpoons, and as he tracks injured whales to deliver sedatives. The whales’ plight is a complex, confounding, and disturbing one. We learn of existing but poorly enforced conservation laws and of perennial (and often failed) efforts to balance the push for fisheries profit versus the protection of endangered species caught by accident. But despite these challenges, Moore’s tale is an optimistic one. He shows us how technologies for ropeless fishing and the acoustic tracking of whale migrations make a dramatic difference. And he looks ahead with hope as our growing understanding of these extraordinary creatures fuels an ever-stronger drive for change. For more information on Moore’s book and research, please visit his webpage at the Woods Hole Oceanographic Institution.

Relating his experiences caring for endangered whales, a veterinarian and marine scientist shows we can all share in the salvation of these imperiled animals. The image most of us have of whalers includes harpoons and intentional trauma. Yet eating commercially caught seafood leads to whales’ entanglement and slow death in rope and nets, and the global shipping routes that bring us readily available goods often lead to death by collision. We—all of us—are whalers, marine scientist and veterinarian Michael J. Moore contends. But we do not have to be. Drawing on over forty years of fieldwork with humpback, pilot, fin, and, in particular, North Atlantic right whales—a species whose population has declined more than 20 percent since 2017—Moore takes us with him as he performs whale necropsies on animals stranded on beaches, in his independent research alongside whalers using explosive harpoons, and as he tracks injured whales to deliver sedatives. The whales’ plight is a complex, confounding, and disturbing one. We learn of existing but poorly enforced conservation laws and of perennial (and often failed) efforts to balance the push for fisheries profit versus the protection of endangered species caught by accident. But despite these challenges, Moore’s tale is an optimistic one. He shows us how technologies for ropeless fishing and the acoustic tracking of whale migrations make a dramatic difference. And he looks ahead with hope as our growing understanding of these extraordinary creatures fuels an ever-stronger drive for change.

Paul W. Farris

This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.

Michael J. Moore

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