Michael Michalko

A guide designed to encourage creative thinking in business offers techniques, hints, and tricks for generating ideas and offers dozens of success stories.

A Handbook of Creative-Thinking Techniques

Thinkertoys

In this trailblazing book, internationally renowned business creativity expert Michael Michalko shows how creative people think—and how to put their secrets to work for you. To create this book, Michalko researched and analyzed hundreds of history's greatest thinkers—from Leonardo da Vinci to Pablo Picasso—and then brought their techniques into the modern home and workplace. The follow-up to the popular THINKERTOYS, which sold over 80,000 copies.

The Secrets of Creative Genius

Cracking Creativity

كيف تصبح مفكرا مبدعا

Shows readers how to liberate thinking and expand imagination by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind.

Putting Your Imagination to Work

Creative Thinkering

Рисовый штурм и еще 21 способ мыслить нестандартно.

Looking for a unique invention, an untapped market for an existing product, or a new solution? Stretch and flex your mental muscles with Thinkpak, a creative-thinking tool designed by Michael Michalko, author of the groundbreaking book Thinkertoys. This deck of illustrated idea-stimulating cards distills Michalko’s proven methods, allowing you to view challenges in a new light. Shuffle, mix, and match the cards to spark fresh insights, then use the critical evaluation techniques to test, shape, and refine your original ideas into realistic creations. Filled with thought-provoking questions and examples of the techniques put to use, Thinkpak provides endless creative fuel to fire up the imagination.

A Brainstorming Card Deck

Thinkpak

Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Bestselling creativity expert Michael Michalko shows that in every ?eld of endeavor — from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples, he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches that diverse geniuses share — and anyone can emulate. Fascinating and fun, Michalko’s strategies facilitate the kind of lightbulb-moment thinking that changes lives — for the better.

Michael Michalko

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