Michael Port

A powerful way to master every performance in your career and life, from presentations and sales pitches to interviews and tough conversations, drawing on the methods the author applied as a working actor and has honed over a decade of coaching salespeople, marketers, managers, and business owners.

From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life

Steal the Show

Book Yourself Solid-now in paperback-is a complete instructional guide for startingn and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building profitable, long-lasting professional relationships. If you want to take your service business to the next level, start here and Book Yourself Solid.

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Book Yourself Solid

The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition enables you to adopt the right promotional perspective and provides the strategies, techniques, and skills necessary to get more clients and increase profits. Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image. Features unique, personalized, updated social media marketing strategies for service professionals Provides new pricing models and sales strategies for simpler selling Delivers fresh networking and outreach strategies guaranteed to take only minutes a day Offers new solid product launch strategies and tactics for creating instant awareness Author a New York Times bestseller, TV personality, and highly recognized professional speaker Get the proven tools you can put into effect today with Book Yourself Solid, Second Edition, and watch your business grow exponentially!

think you can't change your life (and the world) think again

The think big manifesto

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful"—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term. Book Yourself Solid has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits. Build a solid foundation for a stellar public image Enhance your reputation for trust and credibility Perfect your pitch and pricing to attract higher-caliber clients Adopt the six core strategies that will keep you booked solid Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success, and maintain it for the long term.

Carol Roth

It's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur. The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just Could I be an entrepreneur? but rather Should I be an entrepreneur?. By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you: Learn what it takes to be a successful entrepreneur in today's competitive environment. Save money, time and effort by avoiding business ownership when the time isn't right for you.Identify and evaluate the risks and rewards of a new business based on your goals and circumstances. Evaluate whether your dreams are best served by a hobby, job or business. Gain the tools that you need to maximize your business success. The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

Evaluating the Realities, Risks, and Rewards of Having Your Own Business

The Entrepreneur Equation

In Beyond Booked Solid, Michael Port returns with new tactics for growing your business even bigger. Port's Book Yourself Solid was a huge hit among professional service providers and small business owners who learned to master the art of attracting clients and keeping them happy. In this book, he helps your business keep growing by taking the next step, beyond booked solid. That means maximizing your business while working less and earning more. This is the ultimate guide for your growing business.

Your Business, Your Life, Your Way--It's All Inside

Beyond Booked Solid

A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.

Book Yourself Solid Illustrated

麥可．波特

世界是一座大舞臺── 不管你領銜主演，還是跑跑龍套， 一場「漂亮演出」，能讓生活與工作改頭換面，甚至改寫人生！ ★關於演講及日常社交表現的參考工具書裡，最獨特、最實用的佳作！──霍華德．畢哈（星巴克前總裁） ★不論性格內向或外向，想在眾人面前閃耀明星般光采，絕對不能缺少這本實用指南！──美國《Inc.》商業雜誌強推好書！ ★特別收錄 錦囊妙計50則！演講祕訣大公開，每一次都切中人心，讓全場歡呼喝采！ 你為了躲避站到舞臺中央，寧可放棄升遷、拓展的機會？ 你自認聰明迷人，一直用老套老哏卻難撐住場面？ 你夢想抓住群眾目光，但苦於不懂技巧、欠缺魅力？ 你早就厭倦枯坐臺下冷板凳，渴望像別人那樣沐浴在掌聲中？ ★好萊塢實力演員唱作俱佳的「一上臺就有戲」調教指導 演員是我的第一份工作。你或許曾在某些最受歡迎的九○年代電視影集中看過我。 從專業演員的位置上退下來後，我立刻贏得了第一份企業求職面試──其實我的資格根本不符合該職位的要求，但因為我能真誠地「扮演企業要求的角色」，所以我說服了面試官，贏得那個職位！ 我投注十年時間與心力，發展出一套方法論，幫助各位克服膽怯、屏除外在和內在的批評，找到「自己的聲音」，成為聚光燈下自信十足的演出者！ 我迫不及待想與你分享，如何將演戲、舞臺演藝技巧、即興演出等各種戲劇概念，以最驚奇的方式運用在生活中，幫助你進行溝通、演講、談判、商務經營與管理、行銷產品，以及嘗試新事物。 我就是活生生的最佳例證，證明演員的知識可以轉換成任何人都能學會的日常小技巧，進而在專業領域上大獲成功！ ◆運用「假如我是」找出「自己的聲音」，社交、談話不再不安，自信十足！ ◆學習「好，而且……」的技巧，開會、簡報無往不利！ ◆私生活或專業領域中，設法融入新角色時不再感到虛偽彆扭！ ◆發揮表演的力量影響其他人，讓所有的批評消音！ ◆有效「排練」，開口就讓觀眾印象深刻、感動不已，追隨你而思考、行動！ ◆巧妙「即興演出」，即使過程中出錯也能扭轉劣勢，化危機為最棒的時刻！ ◆不論職場或私生活，都能大膽巧妙「hold住場面」，提高企業和個人的價值！ ◆掌握寫作和說故事的關鍵，改變思路並「改寫人生」！ 【名人推薦】 出乎意料地精采好看！ 霍華德．畢哈（星巴克前總裁） 卡羅爾．道森（NBA休士頓火箭隊前總經理） 彼得．古柏（《會說才會贏》作者） 亞當．格蘭特（華盛頓商學院教授、《給予》作者） 拍案叫絕推薦！ 關於演講及日常社交表現的參考工具書裡，最獨特、最實用的佳作！ 還能從中學到如何更真誠地表達自己、加強創造性，為生活的各個層面增添自信。 ──霍華德．畢哈（星巴克前總裁） 不論性格內向或外向，想在眾人面前閃耀明星般光采，絕不能錯過這本實用指南！ ──美國《Inc.》商業雜誌 本書傳授在重大場合中確保成功的祕訣。 想成為領導者、在談判桌上旗開得勝、深受眾人喜愛，看這本書就對了！ ──卡羅爾．道森（NBA休士頓火箭隊前總經理） 演講不僅是一門藝術，更是一種能夠學習並不斷進步的功夫。 掌握這門技藝，本書絕對是首選！ ── 彼得．古柏（曼德勒娛樂公司執行長，《會說才會贏》作者） 教你如何贏得觀眾驚嘆的迷人之作！ 書中分享的技巧能有效提升演練與正式出場的表現。 ──亞當．格蘭特（華頓商學院教授，《給予》作者） 想成為真正風靡全場的演講者，需要耗費數十年學習與練習。 現在卻有了事半功倍的捷徑！ ──莎莉．霍格茲海德（美國「演講者名人堂」成員，《你的專屬魅力說明書》作者） 我以為我是來學習精進溝通和演講技巧。 但我很驚訝地發現，麥可竟能幫所有人找出自己的聲音、增進自信、誠摯待人、放大思考格局，更誠實做自己…… 我覺得人生變得更棒了，心裡滿懷感激！ ──學員感動分享 【作者簡介】 麥可．波特（Michael Port） 為美國各大主流電視網的常客來賓，是目前最受推崇的講者之一。 早在成為企業老闆、出版五本商業相關書籍前，演員其實是他的第一份工作。你或許曾經在某些最受歡迎的九○年代電視影集中看過他：《慾望城市》《危急最前線》《我們的孩子》《法網遊龍》......等等。 在眾多表演藝術名師、前輩指導下，於紐約大學取得創作藝術碩士。 已出版的五本著作皆登上《紐約時報》暢銷書排行榜。所經營的顧問公司提供商業行銷、業務開發及公開演講的諮詢服務。 www.michaelport.com/

致詞、簡報、面試、交涉……好萊塢實力演員親身指導，關鍵場合說出精采

開口就是一齣好戲

Elizabeth Marshall

Selling is the number one function of a business. However, the traditional sales model, including the typical jargon and tactics, is outdated and in need of a serious makeover. This work instructs readers how to stop blindly following the traditional sales model and start leveraging the power of collaboration.

Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

The Contrarian Effect

Take the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.

Examines the risks and rewards of starting, buying, and owning a business, and explains how to assess one's potential to succeed as an entrepreneur.

Michael Port

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