Michael S. Malone

Yuri Van Geest

Salim Ismail

In passato ci volevano vent’anni per creare un business da un miliardo di dollari. Groupon l’ha fatto in diciotto mesi. Quella che abbiamo davanti è una nuova tipologia di aziende: le «organizzazioni esponenziali», che polverizzano i tempi di crescita mediante le tecnologie, riducendo i costi in modo esponenziale. Se nel business la performance è la chiave principale di valutazione, negli ultimi cinque anni queste realtà emergenti hanno sconvolto i parametri abituali: operano online con accesso a banda larga, immensi capitali in crowdfunding, il cloud computing, la stampa 3D, i sensori, la biologia sintetica, e sfruttano complessi algoritmi elaborati attraverso l’Intelligenza artificiale e i Big Data. Non acquistano asset, ma fanno leva sulle idee e le iniziative delle community che le sostengono. Sono innovatori e cambiano le regole, al proprio interno come all’esterno, rivoluzionando interi mercati. Integrando il contributo dei partecipanti e dei membri della comunità della Singularity University, Salim Ismail, Yuri van Geest e Michael Malone hanno studiato questo fenomeno e individuato dieci caratteristiche delle organizzazioni esponenziali. Il libro è un viaggio affascinante e stimolante alla scoperta di una trasformazione che stiamo già vivendo e che coinvolge tutti i campi. L’approccio descritto, infatti, non riguarda soltanto le nuove start up che ruotano attorno a trend dirompenti ed esponenziali, ma anche società presenti da anni nei diversi settori industriali, che possono applicarlo come strategia per difendersi dai nuovi competitor. Una svolta epocale, paragonata a una «nuova esplosione cambriana», che impone di pensare in grande, prefigurando un mondo in cui la domanda fondamentale diventa quella suggerita da Larry Page: «Stai lavorando a qualcosa in grado di cambiare il mondo?».

Il futuro del business mondiale

Exponential Organizations

The definitive history of the Intel Corporation—the essential company of the digital age—told through the lives of its three preeminent figures: Robert Noyce, Gordon Moore, and Andy Grove Intel has often been hailed as the most important company in the world, and with good reason: While technology companies come and go, Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventor of the microprocessor—the single most significant product in the modern world—Intel today builds the tiny "engines" that power almost every intelligent electronic device on the planet. But the true story of Intel is the human story of the three geniuses behind it. In The Intel Trinity, Michael S. Malone takes an unflinching look at the strengths and weaknesses each member of the trio has brought to Intel, and how, without the perfect balance, the company would never have reached its current level of success. Robert Noyce, the most respected high- tech figure of his generation, brought credibility (and money) to the company's founding; Gordon Moore made Intel the world's technological leader; and Andy Grove relentlessly drove the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, the Internet, telecommunications, and the personal electronics revolution. Based on unprecedented access to corporate archives, The Intel Trinity reveals the fascinating stories behind the company's ubiquitous products and the unique business practices—including a willingness to commit to new ideas, an initiative to make bold investments in lean times, and a devotion to upholding Gordon Moore's namesake law—that led Intel to consistent success unheard of elsewhere in the tech world. The Intel Trinity is not just the story of Intel's legendary past; it is also an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.

How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company

The Intel Trinity

The only contemporary history of the birth of Silicon Valley—from the reporter who had a ringside seat to it all Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy, and Silicon Valley—replete with sprawling office parks, sky-high rents, and countless self-made millionaires—is home to many of its key players. But the origins of Silicon Valley and the tech sector are much humbler. At a time when tech companies’ influence continues to grow, The Big Score chronicles how they began. One of the first reporters on the tech industry beat at the San Jose Mercury-News, Michael S. Malone recounts the feverish efforts of young technologists and entrepreneurs to build something that would change the world—and score them a big payday. Starting with the birth of Hewlett-Packard in the 1930s, Malone illustrates how decades of technological innovation laid the foundation for the meteoric rise of the Valley in the 1970s. Drawing on exclusive, unvarnished interviews, Malone punctuates this history with incisive profiles of tech’s early luminaries—including Nobelist William Shockley and Apple’s Steve Jobs—when they were struggling entrepreneurs working 18-hour days in their garages. And he plunges us into the darker side of the Valley, where espionage, drugs, hellish working conditions, and shocking betrayals shaped the paths for winners and losers in a booming industry. A decades-long story with individual sacrifice, ingenuity, and big money at its core, The Big Score recounts the history of today's most dynamic sector through its upstart beginnings.

The Billion Dollar Story of Silicon Valley

The Big Score

A fascinating exploration of the history of memory and human civilization Memory makes us human. No other animal carries in its brain so many memories of such complexity nor so regularly revisits those memories for happiness, safety, and the accomplishment of complex tasks. Human civilization continues because we are able to pass along memories from one person to another, from one generation to the next. The Guardian of All Things is a sweeping scientific history that takes us on a 10,000-year-old journey replete with incredible ideas, inventions, and transformations. From cave drawings to oral histories to libraries to the internet, The Guardian of All Things is the history of how humans have relentlessly pursued new ways to preserve and manage memory, both within the human brain and as a series of inventions external to it. Michael S. Malone looks at the story of memory, both human and mechanical, and the historic turning points in that story that have not only changed our relationship to memory, but have also changed our human fabric. Full of anecdotes, history, and advances of civilization and technology, The Guardian of All Things is a lively, epic journey along a trajectory of history no other book has ever described, one that will appeal to the curious as well as the specialist.

The Epic Story of Human Memory

The Guardian of All Things

Rich Karlgaard

A groundbreaking book that sheds new light on the vital importance of teams as the fundamental unit of organization and competition in the global economy. Teams—we depend on them for both our professional success and our personal happiness. But isn't it odd how little scrutiny we give them? The teams that make up our lives are created mostly by luck, happenstance, or circumstance—but rarely by design. In trivial matters—say, a bowling team, the leadership of a neighborhood group, or a holiday party committee—success by serendipity is already risky enough. But when it comes to actions by fast-moving start-ups, major corporations, nonprofit institutions, and governments, leaving things to chance can be downright dangerous. Offering vivid reports of the latest scientific research, compelling case studies, and great storytelling, Team Genius shows managers and executives that the planning, design, and management of great teams no longer have to be a black art. It explores solutions to essential questions that could spell the difference between success and obsolescence. Do you know how to reorganize your subpar teams to turn them into top performers? Can you identify which of the top-performing teams in your company are reaching the end of their life span? Do you have the courage to shut them down? Do you know how to create a replacement team that will be just as effective—without losing time or damaging morale? And, most important, are your teams the right size for the job? Throughout, Rich Karlgaard and Michael S. Malone share insights and real-life examples gleaned from their careers as journalists, analysts, investors, and globetrotting entrepreneurs, meeting successful teams and team leaders to reveal some "new truths": The right team size is usually one fewer person than what managers think they need. The greatest question facing good teams is not how to succeed, but how to die. Good "chemistry" often makes for the least effective teams. Cognitive diversity yields the highest performance gains—but only if you understand what it is. How to find the "bliss point" in team intimacy—and become three times more productive. How to identify destructive team members before they do harm. Why small teams are 40 percent more likely to create a successful breakthrough than a solo genius is. Why groups of 7 (± 2), 150, and 1,500 are magic sizes for teams. Eye-opening, grounded, and essential, Team Genius is the next big idea to revolutionize business.

The New Science of High-Performing Organizations

Team Genius

Based on unprecedented access to the corporation’s archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age— told through the lives of the three most important figures in the company’s history: Robert Noyce, Gordon Moore, and Andy Grove. Often hailed the “most important company in the world,” Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet. But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions. The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy. With eight pages of black-and-white photos.

Intel Trinity,The

Readers learn to- Pack for the big move away from home- Manage their money- Make new friends- Balance academic and social life

From Social Life To Study Skills--all You Need To Fit Right In

The Everything College Survival Book

Running Toward Danger is the first book that tells the extraordinary saga of Scouting's Honor Medal recipients ― and how the award itself transformed American life. It is the product of extensive original research into the BSA's national archives, vintage newspaper accounts, and interviews of recent recipients. The narrative includes more than 150 accounts of the most remarkable ― and hair-raising ― Honor Medal rescues of the last century. Also, it uncovers the crisis in the early days of the award that ultimately changed the direction of Scouting and brought intensive first aid, lifesaving, and safety training to the nation's youth. Running Toward Danger is filled with extraordinary characters. First among equals is the buckskinned sophisticate, co-founder of Scouting, and friend of U.S. presidents, Daniel Carter Beard, who created the Honor Medal ― and then nearly drove it to disaster. But there also are hundreds of young men and women who find themselves in the most terrifying situations imaginable, fly into action, and not only to survive but also to save others in the process. It is a narrative that swings from a lonely, lightning-scorched mountain top to an isolated farmhouse, to crowded urban neighborhoods, to shark-filled waters ― each story presenting its own dangers that demands a clear-minded and smart strategy, requiring an abundance of bravery from its young rescuers.For Scouts and their families these stories are the best lesson imaginable on what makes Scouting great ― and what the character-building training programs of the Boy Scouts of America develop in young people. But this also is a book for all Americans that celebrates the courage and resourcefulness of our nation's youth. You never will forget these remarkable stories of young people who, when met with the ultimate challenge, don't hesitate to run toward danger to help others.

Real Life Scouting Action Stories of Heroism, Valor & Guts

Running Toward Danger

This offers an insight into the minds of sixteen famous contemporary high-tech entrepreneurs through a series of intimate, frank interviews. A look at their childhood, their dreams, their inspirations, and their unwavering ambition to achieve their goals-no matter the risks involved.

The Entrepreneurs of Technology

Betting It All

The Story of Uncommon Youth in a Century of American Life

Four Percent

a biography

The microprocessor

Yuri van Geest

Forretningsverdenen har set en ny type virksomhed skyde op gennem de sidste fem år – den eksponentielle organisation – der har revolutioneret den måde, som virksomheder kan accelerere deres vækst på ved at bruge teknologi.Bogen viser læseren, hvordan enhver virksomhed, om det er en startup eller en multinational organisation, kan blive til en ExO, strømline sine præstationer og vokse til det næste niveau.

Eksponentielle Organisationer

The history of the heart of the high-tech world Mike Malone is a journalist who has covered Silicon Valley for nearly twenty years. This book combines the best of his work from a variety of renowned publications to offer a true-to-life glimpse of the world's most important industrial community. These stories form a picture of a place at the center of cultural, economic, and technological advancement and the people who live there, from dot.com millionaires to everyday working people just trying to get by. Not confined to its present technological significance, the book looks at the rich history of the Valley and the future that awaits it. Meticulously researched and broad in scope, The Valley of Heart's Delight is the definitive biography of a place of massive cultural and political significance. Michael S. Malone (Palo Alta, CA) joined the San Jose Mercury News in 1980 as the nation's first daily high-tech reporter. His writings on Silicon Valley earned him two Pulitzer Prize nominations. He has also written for the New York Times, the Boston Globe, the Dallas Morning News, the Wall Street Journal, and the Los Angeles Times. He is currently the Editor at Large for ASAP.

A Silicon Valley Notebook 1963 - 2001

The Valley of Heart's Delight

Tom Hayes

Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities. So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel. Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal. The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.

From Mass Marketing to Mass Handselling

No Size Fits All

Ein Chip macht Geschichte Der Mikroprozessor ist eine der bedeutendsten Erfindungen unseres Jahrhunderts. Er hat unsere Gesellschaft radikal verändert und prägt unseren Alltag vom PC am Arbeitsplatz bis hin zu Auto und Kühlschrank. Trotzdem wissen die meisten von uns so gut wie nichts über ihn. Eine packende Story Michael S. Malone erzählt die 25-jährige Geschichte des Mikroprozessors unterhaltsam, geistreich und sachkundig. Es ist eine abenteuerliche Geschichte von faszinierenden Persönlichkeiten und von den legendären Unternehmen, die sie gründeten, von großartigen Erfolgen und niederschmetternden Fehlern, von unerschütterlichen Partnerschaften und bitteren Konkurrenzkämpfen. Aufbruch in ein neues Zeitalter Die Geschichte des Mikroprozessors gibt Aufschluß darüber, wo unsere Gesellschaft heute steht und wo ihre zukünftigen Möglichkeiten liegen. Am Ende seines Buches überläßt uns Malone verlockenden Zukunftsvisionen von aufstrebenden Technologien, neuer Software und dem, was jenseits der Mikroprozessor-Ära liegen könnte. Michael S. Malone ist einer der bekanntesten Wissenschaftsjournalisten in den USA. Er veröffentlicht in der New York Times und in zahlreichen internationalen Zeitungen und Zeitschriften. Eines seiner erfolgreichen Bücher beschreibt die Geschichte des Silicon Valley.

Eine ungewöhnliche Biographie

Der Mikroprozessor

Yuri Geest

﻿ In den vergangenen Jahren haben die Unternehmen gelernt, wie man Technologien skaliert. Nun ist es an der Zeit, zu lernen, wie Organisationen skaliert werden. Der Asteroid der digitalisierten Information ist mit voller Wucht eingeschlagen und hat die Weltwirtschaft für immer verändert. Die Ära der traditionellen, hierarchischen Marktbeherrschung durch Dinosaurier-Unternehmen neigt sich dem Ende zu. Die Zukunft gehört Unternehmen, die kleiner, in ihrem Wissen auf der Höhe der Zeit sind und sich schnell entwickeln. Die Geschichte und der gesunde Menschenverstand zeigen, dass man ein Unternehmen nicht radikal transformieren kann, ohne die Natur dieser Organisation grundlegend zu verändern. Deshalb ist in den letzten Jahren ein Organisationsmodell entstanden, das mit diesen Veränderungen übereinstimmt: Exponentielle Organisation (ExO). Dabei handelt es sich um Organisationen, deren Wirkung (oder Ertrag) überproportional hoch – mindestens zehn Mal höher – ist, als bei vergleichbaren Organisationen. Der Grund dafür ist die Anwendung neuer Organisationsmethoden, die beschleunigende Technologien nutzen. Exo´s verfügen über eine Struktur, die am besten dazu in der Lage ist, der nicht-linearen und internetgetriebenen Entwicklung des modernen Lebens gerecht zu werden. Das Zweite Newtonsche Gesetz fasst das allgemeine Prinzip Exponentieller Organisationen sehr gut zusammen: F = m x a besagt, dass eine Kraft eine Beschleunigung in umgekehrter Proportion zu Masse erzeugt. Eine kleine Masse ermöglicht eine dramatische Beschleunigung und schnelle Änderungen der Bewegungsrichtung – genau das, was wir heute bei vielen ExO’s sehen. Mit geringer innerer Trägheit zeigen sie eine außergewöhnliche Flexibilität, eine entscheidend wichtige Qualität in der volatilen Welt von heute. „Die Konzepte in diesem Buch und die Gespräche, die sie auslösen werden, stellen die neue Lingua Franca für diejenigen dar, die weiterhin im Wettbewerb mitspielen wollen.“ Peter H. Diamandis, Chairman X Prize Foundation und zusammen mit Ray Kurzweil Gründer der Singularity University „Jedes Unternehmen, das geschaffen wurde, um im 20. Jahrhundert erfolgreich zu sein, wird im 21. Jahrhundert scheitern.“ David S. Rose, der Autor des Bestsellers „Angel Investing“ Über die Autoren Salim Ismail beschäftigt sich mit Fragen der Entwicklung von Organisationen im Kontext beschleunigten Wandels. Davor war er einer der führenden Köpfe von Brickhouse, dem internen Start-up-Inkubator von Yahoo. Yuri van Geest gehört zu den weltweit führenden Experten zum Thema Mobile. Mike Malone gilt als renommierter High-Tech-Journalist und Organisationsberater.

Michael S. Malone

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