Carrie Hane

Mike Atherton

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

Plan and Model Digital Products for Today and Tomorrow

Designing Connected Content

Mike Atherton is considered by many to be the most articulate and perceptive captain of English cricket since Mike Brearley. He was also one of the most determined batsmen of the 1990s, and as an opener, a vital component of the England team.

My Autobiography

Opening Up

In this fascinating book, Mike Atherton selects the best pieces he has written over the last decade. Renowned as a shrewd and resolute captain of England, Atherton moved effortlessly into the commentary box and Fleet Street, proving himself every bit as capable with the pen as with the bat. It has been a dramatic period, seeing the rise of Twenty20 cricket and the IPL, as well as the revival of England's prospects, breaking a long era of Australian dominance in the Ashes. There has also been controversy, too, with terrorist attacks, Zimbabwe and allegations of Pakistani spot-fixing all distracting fans from the essence of the game. Through it all, Atherton comments with the true insight of one who has been there, the humane understanding of someone who has genuine empathy for the issues involved and, above all, his opinions are based on a deep love for the game and sport in general. His writing has become essential reading for all sports fans. This book shows exactly why that is the case.

Looking back on the ups and downs from a dramatic decade

Glorious Summers and Discontents

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content , Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

Plan and Model Digital Products for Today and Tomorrow, First Edition

Gambling is a fascinating account of gambling through history, from Greek mythology and the ancient role of lots, dice and cards, to the high profile cricket and football match throwing and 'super casinos' of today. Mike Atherton explores this controversial and captivating phenomenon and the way that many present day sports provide the most popular focus for gambling, why so many of today's sportsmen become fervent gamblers and how in some cases this has led to corruption, addiction and ruined reputations. With recent high profile incidents involving the likes of Mohammad Amir and Joey Barton, gambling in sport is a topic that remains at the top of the sporting agenda. Scandalous cases such as the Cronje and Grobbelar incidents are analysed in detail, as well as an investigation into why such a high proportion of the of the world's population have always sought out risk, and how this trend has encompassed all social classes and cultures.

Mike Atherton

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