John H. Johnson, Jr.

Mike Gluck

While everyone is talking about "big data,” the truth is that understanding the "little data” (stock reports, newspaper headlines, weather forecasts, etc.) is what will help you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day, but has no idea how to interpret it correctly.Everydata explains, through the eyes of an expert economist and statistician, how to correctly interpret all of the small bytes of data we consume in a day. Readers will become effective, skeptical consumers of everyday data. Everydata is filled with countless examples of people misinterpreting data - oftentimes with catastrophic results: Millions of women avoid caffeine during pregnancy because they interpret correlation as causation The initial launch of HealthCare.gov failed in part because key decision-makers couldn’t observe all of the data A baby food company was investigated by the Federal Trade Commission for cherry picking data Attorneys faced a $1 billion jury verdict because of outlier data The Space Shuttle Challenger exploded because the engineers were dealing with a limited sample set Hedge fund companies claim they can make smarter predictions - but the market data says otherwise Each chapter ofEverydata highlights one commonly misunderstood data concept, using both real-world and hypothetical examples from a wide range of topics, including business, politics, advertising, law, engineering, retail, parenting, and more. Readers will get the answer to the question - "Now what?” - along with concrete ways they can use this information to immediately start making smarter decisions, today and every day.

Everydata: The Misinformation Hidden in the Little Data You Consume Every Day

Matt Enstice

Innovation districts and anchor institutions—like hospitals, universities, and technology hubs—are celebrated for their ability to drive economic growth and employment opportunities. But the benefits often fail to reach the very neighborhoods they are built in. As CEO of the Buffalo Niagara Medical Campus, Matt Enstice took a different approach. Under Matt’s leadership, BNMC has supported entrepreneurship training programs and mentorship for community members, creation of a community garden, bringing together diverse groups to explore transportation solutions, and more. Fostering participation and collaboration among neighborhood leaders, foundations, and other organizations ensures that the interests of Buffalo residents are represented. Together, these groups are creating a new model for re-energizing Buffalo—a model that has applications across the United States and around the world. City Forward explains how BNMC works to promote a shared goal of equity among companies and institutions with often opposing motivations and intentions. When money or time is scarce, how can equitable community building remain a common priority? When interests conflict, and an institution’s expansion depends upon parking or development that would infringe upon public space, how can the decision-making process maintain trust and collaboration? Offering a candid look at BNMC’s setbacks and successes, along with efforts from other institutions nationwide, Enstice shares twelve strategies that innovation districts can harness to weave equity into their core work. From actively creating opportunities to listen to the community, to navigating compromise, to recruiting new partners, the book reveals unique opportunities available to create decisive, large-scale change. Critically, Enstice also offers insight about how innovation districts can speak about equity in an inclusive manner and keep underrepresented and historically excluded voices at the decision-making table. Accessible, engaging, and packed with fresh ideas applicable to any city, this book is an invaluable resource. Institutional leadership, business owners, and professionals hoping to make equitable change within their companies and organizations will find experienced direction here. City Forward is a refreshing look at the brighter, more equitable futures that we can create through thoughtful and strategic collaboration—moving forward, together.

Mike Gluck

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