Mike Sullivan

Marvel Cinematic Universe: Das Film-Kompendium

Michael Tuggle

What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture. For more than 20 years, Sullivan and Tuggle have put the lessons and insights in this book into hard practice at LOOMIS, the country's leading challenger brand advertising agency helping drive hundreds of millions of dollars in sales and build renowned challenger brands in numerous categories including restaurant, banking, retail, healthcare, home services, franchise support, and more. Just as importantly, the authors have helped build a company culture that's kept employees twice the national average and lead to LOOMIS being named "Small Agency of Year" by Advertising Age, and a 7-time placement on the "Best Places to Work" lists from the Dallas Morning News and the Dallas Business Journal. If you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start with this book.

How Challenger Brands Create Distinction by Thinking Culture First

The Voice of the Underdog

The Post Office Railway, when it started running in 1927, was the first fully automated driverless railway in the world, a full forty years before the Victoria Line started service in London in 1967. The railway below London became the main means of moving mail, with Mount Pleasant being the hub of the distribution system. Linking with London's main line stations most of the country's long-distance mail travelled via the Post Office Railway. The fascinating story of how it began, how it was built, and why it closed is told here in an accessible way that tries to cover a highly technical and innovative system in a way that is easy to understand. The railway closed in 2003, but that was not the end of the story. The Postal Museum took over part of the Mount Pleasant sorting office to tell the story of 500 years of postal history and to open Mail Rail again with specially built trains as a visitor attraction and the start of a whole new adventure.If you are a railway enthusiast, postal enthusiast, urban explorer or just interested in finding out more about one of London's best-kept secrets this book is a must read for you.

Mail Rail from Beginning to End

Curt Hibbs

Steve Jewett

This succinct book explains how you can apply the practices of Lean software development to dramatically increase productivity and quality. Based on techniques that revolutionized Japanese manufacturing, Lean principles are being applied successfully to product design, engineering, the supply chain, and now software development. With The Art of Lean Software Development, you'll learn how to adopt Lean practices one at a time rather than taking on the entire methodology at once. As you master each practice, you'll see significant, measurable results. With this book, you will: Understand Lean's origins from Japanese industries and how it applies to software development Learn the Lean software development principles and the five most important practices in detail Distinguish between the Lean and Agile methodologies and understand their similarities and differences Determine which Lean principles you should adopt first, and how you can gradually incorporate more of the methodology into your process Review hands-on practices, including descriptions, benefits, trade-offs, and roadblocks Learn how to sell these principles to management The Art of Lean Software Development is ideal for busy people who want to improve the development process but can't afford the disruption of a sudden and complete transformation. The Lean approach has been yielding dramatic results for decades, and with this book, you can make incremental changes that will produce immediate benefits. "This book presents Lean practices in a clear and concise manner so readers are motivated to make their software more reliable and less costly to maintain. I recommend it to anyone looking for an easy-to-follow guide to transform how the developer views the process of writing good software."-- Bryan Wells, Boeing Intelligence & Security Sytems Mission System "If you're new to Lean software development and you're not quite sure where to start, this book will help get your development process going in the right direction, one step at a time."-- John McClenning, software development lead, Aclara

A Practical and Incremental Approach

The Art of Lean Software Development

What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog®: How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

Robert Emmott

Tim Pickering

This guidebook contains 44 great sea kayak trips around the archipelago of the Outer Hebrides, Berneray to the Butt of Lewis and including St Kilda. The book presents all the navigational and tidal information a sea kayaker needs on this section of coast.

The Outer Hebrides

Parents will gain insight on how to assist their child in creating a safer profile, and displaying appropriate images. This book will help the reader choose software that can act as a 'virtual' parent to supervise their child's activities.

Mike Sullivan

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