Michael E. Raynor

Mumtaz Ahmed

A data-driven assessment of what enables some companies to outperform over the long term in spite of comparable constraints analyzes the practices of thousands of high- and low-performing companies over a 45-year period to reveal unique thinking habits and counterintuitive strategies.

How Exceptional Companies Think

The Three Rules

Michael Raynor

In The Three Rules, Michael E Raynor and Mumtaz Ahmed provide the answer to the ultimate business question: how do some companies manage to keep excelling, year after year after year? 'The objective is to deliver the best possible performance and sustain it for as long as possible' In every sector there's an outlier. An exceptional company that faces the same difficulties as competitors, but constantly delivers superior results. What are they doing differently? And what can they teach us? Michael E. Raynor and Mumtaz Ahmed analysed 25,000 companies spanning forty-five years to find the answers. What they discovered were three clear rules that the most exceptional companies follow when faced with the most difficult decisions. With a powerful combination of detailed case studies and rigorous data analysis, reading, learning and applying The Three Rules will help your organization become truly exceptional. Michael E. Raynor is a director at Deloitte Services LP, where he explores corporate strategy, innovation, and growth with clients in a variety of industries. He is the coauthor, with Clayton Christensen, of The Innovator's Solution, and the author of the bestselling and critically acclaimed The Strategy Paradox and The Innovator's Manifesto. Mumtaz Ahmed is a principal in Deloitte Consulting LLP and the chief strategy officer of Deloitte LLP, responsible for the U.S. firm's strategy, corporate development, innovation, eminence, and brand.

Mumtaz Ahmed

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