Mung Chiang

How does the Internet really work? This book explains the technology behind it all, in simple question and answer format.

20 Questions and Answers

Networked Life

Soumya Sen

Carlee Joe-Wong

Sangtae Ha

A comprehensive text addressing the high demand for network, cloud, and content services through cutting-edge research on data pricing and business strategies Smart Data Pricing tackles the timely issue of surging demand for network, cloud, and content services and corresponding innovations in pricing these services to benefit consumers, operators, and content providers. The pricing of data traffic and other services is central to the core challenges of network monetization, growth sustainability, and bridging the digital divide. In this book, experts from both academia and industry discuss all aspects of smart data pricing research and development, including economic analyses, system development, user behavior evaluation, and business strategies. Smart Data Pricing: • Presents the analysis of leading researchers from industry and academia surrounding the pricing of network services and content. • Discusses current trends in mobile and wired data usage and their economic implications for content providers, network operators, end users, government regulators, and other players in the Internet ecosystem. • Includes new concepts and background technical knowledge that will help researchers and managers effectively monetize their networks and improve user quality-of-experience. • Provides cutting-edge research on business strategies and initiatives through a diverse collection of perspectives. • Combines academic and industry expertise from multiple disciplines and business organizations. The ideas and background of the technologies and economic principles discussed within these chapters are of real value to practitioners, researchers, and managers in identifying trends and deploying new pricing and network management technologies, and will help support managers in identifying new business directions and innovating solutions to challenging business problems.

Smart Data Pricing

How does Google sell ad space and rank webpages? How does Netflix recommend movies and Amazon rank products? How can you influence people on Facebook and Twitter and can you really reach anyone in six steps? Why doesn't the Internet collapse under congestion and does it have an Achilles' heel? Why are you charged per gigabyte for mobile data and how can Skype and BitTorrent be free? How are cloud services so scalable and why is WiFi slower at hotspots than at home? Driven by twenty real-world questions about our networked lives, this book explores the technology behind the multi-trillion dollar Internet and wireless industries. Providing easily understandable answers for the casually curious, alongside detailed explanations for those looking for in-depth discussion, this thought-provoking book is essential reading for students in engineering, science and economics, for network industry professionals and anyone curious about how technological and social networks really work.

Bharath Balasubramanian

Flavio Bonomi

Fog is starting to shape the future of the balance of power in information technology The book examines how fog will change the information technology industry in the next decade. Along the cloud-to-things continuum, fog distributes the services of computation, communication, control, and storage closer to the edge, access, and users. As a computing and networking architecture, fog enables key applications in wireless 5G, the Internet of things (IoT), and big data. The authors cover the fundamental trade-offs to major applications of fog. The book chapters are designed to motivate a transition from the current cloud architectures to the fog (Chapter 1) and the necessary architectural components to support such a transition (Chapters 2–6). The rest of the chapters (Chapters 7–11) are dedicated to reviewing various 5G and IoT applications that will benefit from fog networking. This volume is edited by pioneers in fog and includes contributions by active researchers in the field. Covers fog technologies and describes the interaction between fog and cloud Presents a view of fog and IoT that combines the aspects of both industry and academia Discusses the various architectural and design challenges in coordinating the interactions between M2M, D2D, and fog technologies "Fog for 5G and IoT" serves as an introduction to the evolving fog architecture, compiling work from different areas that collectively form this paradigm

Fog for 5G and IoT

Christopher G. Brinton

What makes WiFi faster at home than at a coffee shop? How does Google order search results? Is it really true that everyone on Facebook is connected by six steps or less? The Power of Networks answers questions like these for the first time in a way that all of us can understand. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart and accessible introduction to the handful of big ideas that drive the computer networks we use every day. The Power of Networks unifies these ideas through six fundamental principles of networking. These principles explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, why there are many layers in a network, and more. Along the way, the authors also talk with and share the special insights of renowned experts such as Google’s Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and “fathers of the Internet” Vint Cerf and Bob Kahn.

Mung Chiang

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