Jack Canfield

Heather McNamara

Mark Victor Hansen

Nancy Mitchell

An inspirational collection celebrates the special bond of sisterhood, sharing contributions on such topics as sibling rivalry, family traditions, and a sister's relationship with a brother.

101 Inspirational Stories about Sisters and Their Changing Relationships

Chicken Soup for the Sister's Soul

Charles Wood

William Wells

Sandra Ernst Moriarty

Principles & Practice (Eleventh Edition)

Advertising & IMC

Sandra Moriarty

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value Editions that include MyLab(TM) or Mastering(TM), several versions may exist for each title -- including customized versions for individual schools -- and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab or Mastering platforms. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they're prepared to deal with the latest industry practices in their future careers. Also available with MyLab Marketing MyLab(TM) is the teaching and learning platform that empowers instructors to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Optional: one sentence for discipline-specific benefit can go here. NOTE: You are purchasing a standalone product; MyLab(TM) Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for: 0134830121 / 9780134830124 Advertising & IMC: Principles and Practice, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package, 11/e Package consists of: 0134450620 / 9780134450629 MyLab Marketing with Pearson eText -- Access Card -- for Advertising & IMC: Principles and Practice 0134481682 / 9780134481685 Advertising& IMC: Principles and Practice, Student Value Edition

Principles & Practice

Advertising and IMC

William D. Wells

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.

Advertising & IMC: Principles and Practice, Global Edition

Revised edition of Advertising & IMC, [2015]

Principles and Practice

For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

In the mid-1970s, the Cold War had frozen into a nuclear stalemate in Europe and retreated from the headlines in Asia. As Gerald Ford and Jimmy Carter fought for the presidency in late 1976, the superpower struggle overseas seemed to take a backseat to more contentious domestic issues of race relations and rising unemployment. There was one continent, however, where the Cold War was on the point of flaring hot: Africa. Jimmy Carter in Africa opens just after Henry Kissinger's failed 1975 plot in Angola, as Carter launches his presidential campaign. The Civil Rights Act was only a decade old, and issues of racial justice remained contentious. Racism at home undermined Americans' efforts to "win hearts and minds" abroad and provided potent propaganda to the Kremlin. As President Carter confronted Africa, the essence of American foreign policy--stopping Soviet expansion--slammed up against the most explosive and raw aspect of American domestic politics--racism. Drawing on candid interviews with Carter, as well as key U.S. and foreign diplomats, and on a dazzling array of international archival sources, Nancy Mitchell offers a timely reevaluation of the Carter administration and of the man himself. In the face of two major tests, in Rhodesia and the Horn of Africa, Carter grappled with questions of Cold War competition, domestic politics, personal loyalty, and decision-making style. Mitchell reveals an administration not beset by weakness and indecision, as is too commonly assumed, but rather constrained by Cold War dynamics and by the president's own temperament as he wrestled with a divided public and his own human failings. Jimmy Carter in Africa presents a stark portrait of how deeply Cold War politics and racial justice were intertwined.

Race and the Cold War

Jimmy Carter in Africa

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

American imperialism in Latin America at the beginning of the twentieth century has been explained, in part, as a response to the threat posed by Germany in the region. But, as Nancy Mitchell demonstrates, the German actions that raised American hackles t

German and American Imperialism in Latin America

The Danger of Dreams

Nancy Mitchell suppresses her narrative with iron will. The resulting poems are dense, quiet, small. The page becomes the scream the poems refuse: “Now I watch / what gathers between us, // between me / and what isn’t you.” Or, at times, the scream and the smile: “Her breath fogs the window, / the window clears, // fogs the window, / it clears again.”

Nancy Mitchell

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