Nick Lee

Carl Senior

Sven Braeutigam

This e-book brings together scholars in both the neurosciences and organizational sciences who have adopted various approaches to study the cognitive mechanisms mediating the social behavior that we see within organizations. Such an approach has been termed by ourselves, and others, as ‘organisational cognitive neuroscience’. In recent years there has been a veritable increase in studies that have explored the cognitive mechanisms driving such behaviors, and much progress has been made in understanding the neural underpinnings of processes such as financial exchange, risk awareness and even leadership. However, while these studies are informative and add to our understanding of human cognition they fall short of providing evidence-based recommendations for practice. Specifically, we address the broader issue of how the neuroscientific study of such core social behaviors can be used to improve the very way that we work. To address these gaps in our understanding the chapters in this book serve as a platform that allows scholars in both the neurosciences and the organizational sciences to highlight the work that spans across these two fields. The consolidation of these two fields also serves to highlight the utility of a singular organizational cognitive neuroscience. This is a fundamentally important outcome of the book as the application of neuroscience to address economically relevant behaviors has seen a variety of fields evolve in their own right, such as neuromarketing, neuroeconomics and so forth. The use of neuro-scientific technologies,in particular fMRI, has indeed led to a bewildering (and somewhat suffocating) proliferation of new approaches, however, the speed of such developments demands that we must proceed carefully with such ventures or risk some fundamental mistakes. The book that you now hold will consolidates these new neuroscience based approaches and in doing so highlight the importance of this approach in helping us to understand human social behavior in general. Taken together the chapters provide a framework for scholars within the neurosciences who wish to explore the further the opportunities that the study of organisational behavior may provide.

Society, Organizations and the Brain: building towards a unified cognitive neuroscience perspective

Ian Lings

`It's not often that you'll find an article or book that explains what you need to know in such plain, simple terms. Treasure it' - Andrew Farrell, Doctoral Researcher, Loughborough University `Entertaining and authoritative without being patronising' - Professor Chris Hackley, Royal Holloway, University of London `This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University `This book will fill a vital gap for post graduate research' - Professor Rod Brodie, University of Auckland Business School For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides: - essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further - a resource book, providing extensive suggested reading to help the researcher do their research.

A Guide to Theory and Practice

Doing Business Research

John Rudd

Prof Graham Hooley

Brigitte Nicoulaud

Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Marketing Strategy and Competitive Positioning, 7th Edition

Si usted se siente como si hubiera perdido el barco de la criptomoneda, no se preocupe, no está solo y la mayoría de los estadounidenses todavía tienen dificultades para describir con precisión los pormenores de la criptomoneda. Para rectificar este hecho, en los siguientes capítulos se discutirán todo lo que necesita saber para familiarizarse con los pormenores de la criptomoneda, comenzando con una mirada detallada a la cadena de bloques, la tecnología que hizo posible todas las criptomonedas. Desde allí aprenderá todo sobre cómo nacen las criptomonedas, cómo comprarlas y qué hacer una vez que las tenga. Entonces aprenderá sobre las formas más comunes de interactuar con criptomonedas en un nivel práctico a través de lo que se conoce como un intercambio de criptomonedas. También aprenderá sobre la minería de criptomonedas, por qué es una parte vital del proceso y las formas en que usted puede obtener ganancias mientras lo hace. De allí aprenderá sobre las muchas maneras en que puede obtener ganancias de las criptomonedas, especialmente ahora que el mercado está listo para aquellos que buscan empezar temprano y maximizar su potencial de ganancias a largo plazo.

Nick Lee

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