Nigel Barker

Terence A. Shimp

J. Craig Andrews

Bill Chitty

Edwina Luck

Anne-Marie Sassenberg

Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Integrated Marketing Communications

Offers a ten-step beauty program that encompasses fashion, style, hair, and makeup, showing readers how to turn negatives into positives, celebrate their uniqueness, and be their personal best.

Revealing a Better and More Beautiful You

Nigel Barker's Beauty Equation

Drawing on 20 years of experience in the beauty business and 14 seasons of judging on America’s Next Top Model, photographer Nigel Barker has discov­ered the formula for revealing inner beauty that will have readers looking great and feeling even better. Casting aside conventional rules (be tall! be skinny! have flawless skin!) Nigel shares the elements that, when added together, equal true beauty: humor, honesty, and confidence, to name a few. Armed with their own cameras, readers are guided through a series of self-portrait chal­lenges. Along the way, Nigel shares tips and advice on fashion, style, hair, and make-up, showing readers how to turn perceived negatives into positives, celebrate their uniqueness, and be their personal best.

William Chitty

Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Each new copy of the text also offers 12 month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses.

Integrated Marketing Communications with Student Resource Access 12 Months

Lucy Jessop

Allan Brodie

Nick Dermott

Gary Winter

The seaside holiday and the seaside resort are two of England's greatest exports to the world. Since the early 18th century, when some of the wealthiest people first sought improved health by bathing in saltwater, the lure of the sea has been a fundamental part of the British way of life, and millions of people still head to the coast each year. Margate has an important place in the story of seaside holidays. It vies with Scarborough, Whitby and Brighton for the title of England's first seaside resort, and it was the first to offer sea-water baths to visitors. Margate can also claim other firsts, including the first Georgian square built at a seaside resort (Cecil Square), the first substantial seaside development outside the footprint of an historic coastal town, the site of the world's first sea-bathing hospital, and, as a result of its location along the Thames from London, the first popular resort frequented by middle- and lower-middle-class holidaymakers. It is unlikely that Margate will ever attract the vast numbers of visitors that flocked there in the 19th and early 20th centuries. However, with growing concerns about the environmental effects of air travel and a continuing awareness of the threat of excessive exposure to the sun, the English seaside holiday may enjoy some form of revival. If Margate finds ways to renew itself while retaining its historic identity, it may once again become a vibrant destination for holidays, as well as being an attractive place for people to live and work.

Margate's Seaside Heritage

New York Times Bestseller Nigel Barker—fashion authority, photographer, and host of Oxygen's The Face—presents 50 of the most influential models from the 1940s to today through a wealth of full-color photographs from the world's most renowned fashion photographers and an anecdotal text that reveals each woman's indelible place in the pantheons of fashion and popular culture. Interweaving 200 gorgeous photographs and informative and entertaining anecdotes, Models of Influence profiles 50 women who have made an unforgettable impression on fashion, the modeling industry, and our notions of beauty. Eight chronological chapters, each of which spotlight an era, feature the stories and images of women who made their mark. These include Lisa Fonssagrives-Penn, Dovima, and Dorian Leigh, who reigned during modeling's golden age in the 1950s; Twiggy, Veruschka, and Jean Shrimpton, who embodied the free spirit of the 1960s; and Lauren Hutton, Iman, and Janice Dickinson, models who revolutionized the notion of beauty in the 1970s. Barker profiles those who've become the million-dollar faces of their time, such as Christie Brinkley and Elle Macpherson; revisits the age of the supermodel, when Christy Turlington, Linda Evangelista, and Naomi Campbell rose to global stardom; and spotlights eternal chameleons Kate Moss, Stella Tennant, and Amber Valletta, among others. Also included are models who brought us into the twenty-first century, and those who are leading the way into the future, from Gisele Bündchen, Daria Werbowy, Liya Kebede, and Coco Rocha to Cara Delevingne, Karlie Kloss, Lara Stone, Joan Smalls, and Kate Upton. Nigel Barker showcases each model's incandescent style—that special something that sets her apart, whether it's her unique physicality, a daring approach to image-making, or a particular energy that reflects the zeitgeist. Here, too, are models who broke the mold in their respective eras and turned the standard notion of beauty on its head. Stunning in its breadth and beauty, comprising some of the finest fashion images over the last 70 years, Models of Influence is a celebration of fashion and a group of unforgettable women who have helped shape and change modern culture.

Nigel Barker

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