O. C. Ferrell

John Fraedrich

Ferrell

Packed with cases, exercises, simulations, and practice tests, the market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Tenth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs--helping readers see how ethics can be integrated into key strategic business decisions. Thoroughly revised, the new tenth edition incorporates coverage of new legislation affecting business ethics, the most up-to-date examples, and the best practices of high-profile organizations. It also includes 20 all-new or updated original case studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Ethics: Ethical Decision Making & Cases

William M. Pride

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, and updated learning objectives. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing 2016

The book on Marketing: Concepts and Strategies is having an in-depth case at the end of each chapter which helps students to understand the application of chapter concepts and a strategic case at the end of each part too. An eye-catching new design formatting significantly enhances the text's visual appeal and the communication of key ideas. Photos - as well as advertisements - illustrate the real-world application of Chapter concepts. Each Chapter of this book also contains a summary, important terms, discussion and review questions, application questions, and internet exercises & resources. At the end, appendices discuss marketing career opportunities, explore financial analysis in marketing, and present a sample marketing plan.I. Marketing and Its Environment II. Buyer Behavior and Target Market Selection III. Product Decisions IV. Distribution Decisions V. Promotion Decisions VI. Pricing Decisions VII. Implementation and Electronic Marketing Appendices · Careers in Marketing · Financial Analysis in Marketing· Sample Marketing Plan

Marketing:Concepts & Strategies (12Th Ed.)

Michael Hartline

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing Strategy, Text and Cases

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Foundations of Marketing, Loose-leaf Version

Linda Ferrell

Debbie M. Thorne

SOCIAL RESPONSIBILITY AND BUSINESS, 4e, International Edition introduces a strategic social responsibility framework for courses that address the role of business in society. Social responsibility is presented as the extent to which a business adopts a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected by all its stakeholders. In this fourth edition, the authors present the most up-to-date findings in the field, describe best practices, encourage student decision-making, provide cutting-edge cases, and inspire the application of social responsibility principles to a variety of situations and organizations. The soft cover format is affordable to students and provides more opportunities for instructors to supplement the course content or to further customize the content to meet their needs. Additionally, a comprehensive teaching and learning package ensures that business students understand and appreciate concerns about business ethics, social auditing, corporate social responsibility, corporate governance, sustainability, and a host of other factors involving a global perspective for today’s business leaders.

Social Responsibility and Business

Robert D. Tamilia

Karen Hopkins

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status. It aims to bring back this forgotten area of research, to the mainstream marketing thought process. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice. First, the book provides an overview of the historical background of how manufacturing and distribution evolved in the 19th century. Next, the marketing channels and supply chain networks are defined. Then the three time periods within 1850- present are covered. The book explains how supply chain has become prominent in organizations, the movement to non-store retailing and the omnichannel is discussed to focus on recent developments in distribution. Finally, developments that relate to the academic discipline and implications for the future are examined. The book concludes by describing the relationship between marketing channels and supply chain today, based on historical analysis.

A Historical Analysis

Marketing Channels and Supply Chain Networks in North America

Geoffrey Hirt

With obstacles put in place to question a potential leader’s ethics, world view and career outlook, how does a future leader rise to the top while overcoming obstacles? M: Business brings clarity to what business is about. Its design provides a cutting edge approach to business, and its technology components offer an active learning environment, allowing students to envision a prosperous career in business.

M: Business

Gain a thorough understanding of essential marketing principles with Pride and Ferrell's visually engaging, inviting MARKETING. This popular, proven presentation helps you develop the knowledge and decision-making skills to succeed in today's competitive business environment. In-depth coverage highlights fundamental marketing concepts and strategies while practical applications and real-world examples emphasize the latest in social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing in times of transition. This new edition also features expanded coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. MARKETING is essential for career success no matter what your background. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing

Learn to make successful ethical decisions in the midst of the new business realities of 2020 and 2021 with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 13E. Packed with current examples and exercises, this edition demonstrates how to integrate ethics into key strategic business decisions as reorganized chapters clearly present the ethical decision-making process in today's complex ethical, legal, social and political environments. New scenarios highlight 2020 economic and pandemic realities and preview ethical challenges you are most likely to encounter as a new manager. Updates address the processes and best practices behind successful business ethics programs as well as the latest legislation and new coverage of global sustainability and corporate social responsibility. New and original cases provide insights into ethics in familiar organizations, such as Tesla and TOMS, while exercises reinforce concepts with hands-on applications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Business Ethics: Ethical Decision Making and Cases

Geoffrey A. Hirt

Business

This book carefully blends the right mix of coverage and applications to give students a firm grounding in business principles. Where other books have you sprinting through the semester to get everything in, this book allows breathing space to explore topics and incorporate additional activities important to you and your students. Built from the ground up, this book is for faculty and students who value a brief, flexible, integrated, and affordable resource that is exciting, applicable, and happening.

Ethical Decision Making and Cases

Business Ethics

Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Ferrell/Hirt/Ferrell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn't inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content and the best teaching support around.

A Changing World

Bryan W. Hochstein

Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein’s MARKETING STRATEGY, 8E. You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models. This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing Strategy

Concepts and Strategies

Packed with cases, exercises, simulations, and practice tests, the market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 11th Edition, thoroughly covers the complex environment in which managers confront ethical decision-making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs --helping you see how ethics can be integrated into key strategic business decisions. Thoroughly revised, this edition incorporates coverage of new legislation affecting business ethics, the most up-to-date examples, and the best practices of high-profile organizations. It also includes 20 new or updated original case studies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

William Pride

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

O. C. Ferrell

About

Books

Join the club