Omid Malekan

Re-Architecting Trust is a thought-provoking exploration of how decentralized blockchain networks and the digital assets that they enable can reinvent our most important trust frameworks by creating new types of money, reinvigorating how we transact the old kind, disintermediating the least trustworthy financial institutions, and enabling meaningful business models for artists and influencers. Omid Malekan, who has studied cryptocurrencies and blockchain for almost a decade, explains how the mishmash of technologies that enable Bitcoin can be applied to everything that matters to level the playing field, preserve your purchasing power, expand everyone's access to financial services, enable brand new business models, and elevate new new communities in an ever fracturing society. Known as the Explainer-in-Chief of crypto, Malekan has a unique ability to make complicated topics accessible to anyone. In Re-Architecting Trust he provides the reader with a guided tour of how money, markets, and platforms have evolved, where things have gone off the rails, and how we can restore integrity.

The Curse of History and the Crypto Cure for Money, Markets, and Platforms

Re-Architecting Trust

Harvard Business Review

Steve Glaveski

Jeff John Roberts

Molly White

The crypto era has arrived, and business will never be the same. Real applications of crypto technology are growing exponentially: cryptocurrency payments are moving frictionlessly across borders; NFTs are generating real value for creators and consumers alike; and new blockchain-enabled business models are being built around decentralized finance and Web3. What do you and your company need to know and do today to create new opportunities and avoid disruption? Crypto: The Insights You Need from Harvard Business Review will show you how innovative organizations of all kinds are embracing decentralized technology, reinventing themselves, and thriving in the new age of crypto. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Omid Malekan

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