Paco Underhill

An expert on shopping behavior and motivation offers an analysis of consumers' tastes and habits, discussing why point-of-sale purchases are still the most significant, and why Internet shopping will not replace the mall.

The Science Of Shopping

Why We Buy

The Brave New World of Food and Drink

How We Eat

Profiling malls as powerful intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what does and does not work in a mall setting and what malls mean to everyday people. Reprint. 50,000 first printing.

The Geography of Shopping by the Author of Why We Buy

Call of the Mall

Em Vamos às Compras, Paco Underhill revela os princípios-chave que ele e sua empresa, a Envirosell, aprederam sobre a arte de observar o comportamento dos compradores (shoppers). Ele discute o que está na mente dos diferentes tipos de clientes e como eles respondem aos mais diversos estímulos. Ele conta com mais de 20 anos de experiência observando entre 50.000 a 70.000 clientes por ano em lojas, bancos e repartições públicas. O resultado é este livro original e prazeroso, escrito com clareza e dinamismo. Nele, Underhill fornece inúmeros exemplos do que ele e sua equipe de monitores aprederam na tarefa de observar os shoppers, incluindo histórias interessantes e estatísticas que mostram como estes se comportam em diferentes circunstâncias. A getAbstract recomenda vivamente este trabalho cuidadosamente elaborado a todos os envolvidos com o varejo.

Ver esta imagem Vamos às Compras!

Почему мы покупаем, или Как заставить покупать

ศาสตร์แห่งการช้อปปิ้ง

The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.

The Science of Female Shopping

What Women Want

the global market turns female friendly

What women want

Frauen kaufen anders als Männer. Das kommt Ihnen bekannt vor? Aber warum ist das so? Der weltweit führende Marketingexperte und Bestsellerautor Paco Underhill macht die vier Faktoren aus, die die Kaufentscheidungen weiblicher Konsumenten maßgeblich steuern: Sauberkeit, Kontrolle, Sicherheit und Rücksichtnahme. Diese vier Faktoren machen eine Marke oder eine Dienstleistung für Frauen attraktiv und sind für Männer bei der Kaufentscheidung in der Regel unbedeutend. Mit Charme und Humor nimmt uns Underhill mit auf eine Reise durch den globalen Markt, der immer mehr von Frauen eingenommen wird, und zeigt uns, warum sie kaufen, was sie kaufen.

Warum sie kaufen, was sie kaufen

Was Frauen wollen

Este livro apresenta um relato espirituoso sobre a evolução da cultura do consumo, Mostra o que se faz e o que não se faz em lojas, restaurantes e supermercados e trata da guerra que envolve comerciantes, profissionais de marketing e clientes cada vez mais instruídos.

a ciência do consumo

Vamos às compras

An entertaining and timely exploration of how our food—from where it’s grown to how we buy it—is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior. Our food system—how we produce, process, distribute, and consume food—is broken. But we have the opportunity to do better. Market researcher and bestselling author Paco Underhill sets out to solve these problems and show us where our eating and driving lives are headed in his newest book, How We Eat. Hailed by the San Francisco Chronicle as “a Sherlock Holmes for retailers,” Underhill takes an upbeat, hopeful, and characteristically witty approach to how we can change the way we consume. How We Eat reveals the future of food in surprising ways, like how the city is getting country-fied with the rise of farmer’s markets and rooftop farms; how supermarkets are on their way out with their most valuable real estate, their parking lot, for growing their own food and hosting community events; and how marijuana farmers, who have been using artificial light to grow a crop for years, have developed a playbook so mainstream merchants and farmers across the world can grow food in an uncertain future. Paco Underhill is the expert behind the most prominent brands, consumer habits, and market trends and the author of multiple highly acclaimed books, including Why We Buy. In How We Eat, he shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more.

Paco Underhill

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