Aditya Agashe

Neel Mehta

Parth Detroja

WANT A NON-CODING JOB AT A TECH COMPANY? Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017). You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here's the secret: you don't need to learn how to code to break into the tech industry. Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We'll explain how Google's ad targeting algorithm works, but Google probably won't ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google's ad platform works, you'll be in a far stronger position to come up with good growth strategies. We'll show you how Robinhood, an app that lets you trade stocks without commission, makes money by earning interest on the unspent money that users keep in their accounts. No one will ask you to explain this. But if someone asks you to come up with a new monetization strategy for Venmo (which lets you send and receive money without fees), you could pull out the Robinhood anecdote to propose that Venmo earn interest off the money sitting in users' accounts. We'll talk about some business cases like why Microsoft acquired LinkedIn. Microsoft interviewers probably won't ask you about the motive of the purchase, but they might ask you for ideas to improve Microsoft Outlook. From our case study, you'll learn how the Microsoft and LinkedIn ecosystems could work together, which can help you craft creative, impactful answers. You could propose that Outlook use LinkedIn's social graph to give salespeople insights about clients before meeting them. Or you could suggest linking Outlook's organizational tree to LinkedIn to let HR managers analyze their company's hierarchy and figure out what kind of talent they need to add. (We'll further explore both ideas in the book.) Either way, you're sure to impress. Learn the must know concepts of tech from authors who have received job offers for Facebook's Rotational Product Manager, Google's Associate Product Marketing Manager, and Microsoft's Program Manager to get a competitive edge at your interviews!

The Non-coder's Guide to Technology and the Business Strategy Behind it

Swipe to Unlock

The Skills Required to Be a World-Class PM

Product Management's Sacred Seven

Some experts say that cryptocurrencies and blockchains are just a scam; others say they're "the most important invention since the internet." It's hard to tell who's right. Authored by Product Managers from Google, Microsoft, and Facebook, Bubble or Revolution cuts through the hype to offer a balanced, comprehensive, and accessible analysis of blockchains and cryptocurrencies. You'll learn the core concepts of these technologies and understand their strengths and weaknesses from real-world case studies; dive deep into their technical, economic, political, and legal complexities; and gain insights about their future from exclusive interviews with dozens of tech industry leaders. No coding or math needed! Are cryptocurrencies and blockchains a bubble or a revolution? We'll help you decide for yourself. What's inside: Bitcoin and the blockchain How Bitcoin and blockchains work from a technical perspective with no assumed technical knowledge Satoshi Nakamoto and the history of Bitcoin, the original blockchain A thorough overview of crucial crypto concepts (eg. blocks, keys, mining, nodes, etc.) Frameworks for understanding when it actually makes sense to use blockchain Major application scenarios for blockchain and cryptocurrencies and where it'll fall flat Public blockchains and altcoins Emerging trends in blockchain technology What you should know before buying any cryptocurrency An overview of Etherum and smart contracts An overview of the strengths and weaknesses of the top altcoins and stable coins, including Monero (XMR), Tether (USDT), and Bitcoin Cash (BCH) Alternatives to blockchain and cryptocurrencies New kinds of decentralized ledger technology (dlt) The economics of both traditional payment methods and cryptocurrencies Cryptocurrency security best practices and major breach case studies Private blockchains How blockchain, cryptocurrencies, and traditional banking and finance will interact with one another in the future Public blockchains vs private blockchains Limitations and shortcomings of public blockchains and cryptocurrencies The role of blockchain in the strategy of top tech companies like Facebook and Microsoft Case studies of how non-tech companies are effectively utilizing blockchain (eg. Walmart using it to prevent foodborne illness) Business blockchain case studies ranging from gaming (e.g. Xbox) to cloud services (e.g. Microsoft Azure's blockchain-as-a-service and Amazon's AWS offering) Blockchain's use for big data, internet of things (IoT), and machine learning (ML) Cryptocurrency regulation and policy ICOs vs STOs vs IPOs ICOs' status as securities The SEC's STO rules and Reg A+/CF/D/S KYC and AML laws The debate over whether cryptocurrencies are securities The official stance of various countries on crypto An overview of crypto policy and regulatory hurdles The role of crypto in emerging markets and China Digital democracy and voting on the blockchain The future of decentralized technology If, how, and when the tokenization of national currencies will play out Facebook and WhatsApp's upcoming cryptocurrencies Currency tokenization and China's efforts to tokenize the yuan Blockchain, IoT, and the tangle Cryptocurrencies vs. fiat vs. the gold standard Predictions about the future of money, business, and currency Why blockchains would do better on Mars than Earth

Parth Detroja

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