Elizabeth Otto

Patrick Rössler

A century after the Bauhaus's founding in 1919, this book reassesses it as more than a highly influential art, architecture, and design school. In myriad ways, emerging ideas about the body in relation to health, movement, gender, and sexuality were at the heart of art and life at the school. Bauhaus Bodies reassesses the work of both well-known Bauhaus members and those who have unjustifiably escaped scholarly scrutiny, its women in particular. In fourteen original, cutting-edge essays by established experts and emerging scholars, this book reveals how Bauhaus artists challenged traditional ideas about bodies and gender. Written to appeal to students, scholars, and the broad public, Bauhaus Bodies will be essential reading for anyone interested in modern art, architecture, design history, and gender studies; it will define conversations and debates during the 2019 centenary of the Bauhaus's founding and beyond.

Gender, Sexuality, and Body Culture in Modernisms Legendary Art School

Bauhaus Bodies

This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.

Communication in a Permanent State of Crisis

The Bauhaus and Public Relations

Maren Hartmann

Joachim Höflich

After the Mobile Phone? Social Changes and the Development of Mobile Communication is a book that looks beyond. It looks beyond in terms of the coming developments concerning mobile technologies, of changes in the mobile media markets, of new aspects of mobile media uses. Moreover, it expands existing theoretical frameworks, since it uses diverse approaches from social sciences, from media studies, from technology studies, etc. After the Mobile Phone? also goes beyond the usual work on mobile media as it looks at wider societal appropriation processes. It is an up-to-date survey of how mobile media are used, produced and imagined. The authors in this book represent a range of well-known scholars in the field. They come from diverse backgrounds and represent a number of different countries.

Social Changes and the Development of Mobile Communication

After the Mobile Phone?

Bei der Online-Kommunikation handelt es sich nicht um ein "neues Medium" im üblichen Sinn. Vielmehr vereint der Cyberspace weltweiter Datennetze die Aneignungs- und Anwendungsformen klassischer Medien und erweitert diese um neuartige, online-spezifische Optionen. Dies fordert auch die Medienwirkungsforschung heraus: Sind ihre klassischen Erklärungsmodelle auch in einer veränderten Kommunikationslandschaft noch gültig? Welche neuen Wirkungspotentiale entstehen, und wie schlägt sich dieser Wandel im Zusammenspiel der medialen Kanäle nieder? Dieser Band analysiert die Nutzung und die Wirkung von Online-Kommunikation aus der Perspektive verschiedener Forschungsdisziplinen und präsentiert empirische Befunde aus nationalen und internationalen Studien. "(...) Das Buch liefert eine Reihe von aussagefähigen Erklärungsmodellen für die veränderte Kommunikationslandschaft und vermittelt einen geschärften Blick auf wesentliche Kommunikationsmodi des Internet." sage & schreibe, 1/2-99

Beiträge zu Nutzung und Wirkung

Online-Kommunikation

Miriam Meckel

Klaus Kamps

Werner Gephart

Prozesse der Modernisierung, Pluralisierung und Differenzierung machen es immer schwieriger, gesellschaftliche Integrationsmomente zu etablieren. In einer derart komplexen Welt werden Ereignisse, denen weitreichende Integrationsfähigkeit zukommt z. T. weltweit über Medien konstruiert und kommuniziert. Dabei bringen die Medien - ähnlich der Mythen- und Ikonenbildung früherer Zeiten - "Heiligenbilder" hervor. Diese Neuerfindung von modernen Mythen in den Medien geht einher mit einer Entgrenzung professioneller journalistischer Handlungsspielräume, mit gewandelten Berichterstattungsmustern. Am primären globalen "Medienereignis" des Jahres 1997, dem Tod der Lady Diana Spencer, lassen sich diese Entwicklungen eindrucksvoll belegen und nachvollziehen.

Patrick Rössler

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