Paul B. Brown

Carl Sewell

How To Turn That One-Time Buyer Into a Lifetime Customer

Customers For Life

In a revised and updated edition of the classic guide to customer service, a successful entrepreneur offers a straightforward approach for treating customers with the respect that keeps them coming back, outlines fundamental principles of customer service, and reveals the lessons he has learned over the last decade. Reprint.

How to Turn that Onetime Buyer Into a Lifetime Customer

Customers for Life

Dimitri Maex

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior. We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights. A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive, and more precise than they were. In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency’s global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues. And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to: --Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting. -- Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns. --Figure out precisely which communication or media brought a customer to your company’s web site and what that customer will do once she arrives. --Predict which products or services customers will want in the future. --Learn which customers are preparing to defect to the competition and how to stop them. -- Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouth…or some combination of all these factors. -- Drill your geographic targeting down to the regional, zip code, and even neighborhood level. --Optimize your web presence to get the maximum return from search. A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in finance responsible for growing the bottom line, and even creatives looking for feedback to help them improve their output, Sexy Little Numbers is THE essential tool not just for math nerds and number crunchers, but for anyone wishing to use the data at their fingertips to grow their business and increase their profits dramatically.

How to Grow Your Business Using the Data You Already Have

Sexy Little Numbers

Charles F. Kiefer

Leonard A. Schlesinger

Outlines a path to success based on creativity and problem solving despite the changing economic clmate and future uncertainty.

Take Action, Embrace Uncertainty, Create the Future

Just Start

G. Michael Maddock

Luisa C. Uriarte

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,TM which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you...before the competition does.

Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Brand New

Die Erfolgsformel für mehr Service und Kundenzufriedenheit

Kunden fürs Leben

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,™ which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you…before the competition does.

Helen Palmer

Explores the nine personality types represented by the enneagram, with a quiz on determining which type someone is, and how to apply this information when dealing with people on the job

Putting the 9 Personality Types to Work in the Office

The Enneagram Advantage

Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt--and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own. Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. They do that by following a rigid approach. For example: They never start with a new idea, but by trying to solve a market need. Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don't work out, they are not out much). Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have. In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown's goal is to spread that thinking to individuals and large organizations alike. Though of course we won't all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win.

How to Create Innovation and Opportunity Everywhere

Entrepreneurship for the Rest of Us

Frank Armstrong III

This is the eBook version of the printed book. This Element is an excerpt from Save Your Retirement: What to Do If You Haven’t Saved Enough or If Your Investments Were Devastated by the Market Meltdown (9780137029006) by Frank Armstrong III and Paul B. Brown. Available in print and digital formats. Think the unthinkable! Why you simply might not want to retire (it’s not just about the money). Could it be that the financial shortfall you are experiencing–due to the financial meltdown, your inability to save enough, or some other factor–is actually a good thing? It could be if it forces you to think about the following sentence: “Maybe I don’t want to retire.” It’s not as strange a thought as it may first sound....

Maybe You Don't Want to Retire

Real Solutions for Saving Your Retirement… No Matter Where You Stand Right Now! Step-by-step plans you can use if you’re planning to retire in… 5 years 10 years 15 years over 20 years or tomorrow! “The market meltdown has all of us worrying about whether we will ever be able to retire. Worrying doesn’t help you. Planning does. Save Your Retirement by Frank Armstrong, III and Paul B. Brown can—and should—serve as your battle plan.” —John A. Byrne, Executive Editor, BusinessWeek “Convinced the sinking economy has dragged your retirement plans down with it? Save Your Retirement shows there’s still treasure inside that wreckage— and provides a map to help you find it.” —Josh Hyatt, Money Magazine “Whether you’re just beginning a career or you’re five years from retiring, the authors show you how to take a realistic look at your current financial status and your retirement goals. With a refreshingly positive approach, they give all of us, no matter our life stage, a blueprint for successful retirement.” —Professor Larry Meiller, Talk Show Host, Wisconsin Public Radio “Frank Armstrong, III and Paul B. Brown heal your retirement anxiety and show you exactly how to achieve financial security for the golden years. You’ll actually be excited to save!” —Farnoosh Torabi, Author of You’re So Money: Live Rich Even When You’re Not Terrified about retirement? Stop losing sleep, and take action! This book gives you specific, step-by-step plans you can use to save your retirement. Forget “one-size-fits-all” solutions that don’t fit your life. Here are personal plans focused on your unique situation—whether you’re 5, 10, 15, or 20-plus years away from retirement or are scheduled to retire now. (There’s even a detailed plan for people who’ve already retired and want to make sure their money lasts!) No matter what the market meltdown did to your portfolio or how little you’ve saved, you can save your retirement—if you start now. Get this book, and get started! All the help you need to save your retirement: Where to move your savings How to recalculate what you’ll really need to retire How to assess when you can now afford to retire How to change your approach to investing How to use the federal tax system to save more What to expect from Social Security now

What to Do If You Haven't Saved Enough or If Your Investments Were Devastated by the Market Meltdown

Save Your Retirement

Andrea Coville

Today, when companies and customers are faced with an infinite number of messages, the word "relevance" has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle--a magnetic one--that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance--both qualitative and quantitative--in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies. Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.

The Power to Change Minds and Behavior and Stay Ahead of the Competition

Relevance

Happy customers are repeat customers. In Customer Success for C# Developers, author Ed Freitas frames software developers as an essential part of providing exemplary customer service, whether they're part of helpdesk staff or experienced team leaders. By looking at how traditional helpdesks are oriented and the resulting behaviors, Freitas proposes a different approach that transforms customer support from a required, yet often neglected department, to one that can generate recurring and new business for your company. Along the way, Freitas demonstrates how incident management can be handled within the applications you deliver, discusses how to convert customers into company evangelists, and examines different tools that can be used for troubleshooting customer issues. This updated and expanded second edition of Book provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for all those interested in the subject . We hope you find this book useful in shaping your future career & Business.

Paul B. Brown

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